Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings
type: channel
description: The Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAJMRCP) is a collection of abstracts of research papers presented during Multidisciplinary Research Fests (MRFs), Joint Multidisciplinary Research Conferences (JMRCs), and Joint Multidisciplinary Conferences Plus (JRMCs+) mainly organised by Ascendens Asia Singapore in collaboration with various institutions and learned societies. NOTE: AAJMRCP will be replaced by the Ascendens Asia Journal of Multidisciplinary Research Abstracts (AAJMRA)
publisher: Ascendens Asia Pte. Ltd.
language: en
publication name: Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings
issn: 2529-7902
copyright: Copyright & Disclaimer Copyright© 2017 Copyright for the texts which include all issues of Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings are held by the AAMJRCP, except if otherwise noted. The compilation as a whole is Copyright© by AAMJRCP, all rights reserved. Items published by AAMJRCP may be generously shared among individuals; however, they may NOT be republished in any medium without express written consent from the author(s) and advance notification of the AAMJRCP Editorial Board. For permission to reprint articles published in the AAMJRCP, please contact the Editorial Board at publications@ascendensasia.com. Disclaimer Facts and opinions published in Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAMJRCP) express solely the opinions of the respective authors. Authors are responsible for their citing of sources and the accuracy of their references and bibliographies. The editors cannot be held responsible for any lack or possible violations of third parties’ rights. Interested parties may also directly contact authors to request for full copies of the journal proceedings.
items: Gen Z-Level of Behavioral Competencies and Implication on Corporate Setting
items: Knowledge and Perception of Students on Caloric Recommendation and Calorie Posting in Fast Food Restaurants
items: Transformative Experiences and its Effect on Social Entrepreneurial Intention of Undergraduate Students
items: Proposed Training Program of Music Professionals in Hetao College Inner Mongolia
items: Prediction of Successful Home-School Relationship Factors in Anhui Province
items: The Learning Style and Effectiveness of Blended Teaching Mode for Non-English Majors
items: Project Learning Methodology Through Social Media Platforms
items: Development of Adult Education in Nanchang City China
items: A Proposed Strategy to Strengthen Ordos Traditional Music Culture
items: The Online Learning Satisfaction Among Students of Jining Normal University: Inputs to Learning Management System
items: The Effect of Experiential Teaching Method on Music Appreciation
items: Gendered Voices: A Postmodern Feminist Reading of Selected Texts in the Canon of Philippine Literature
items: RMB Exchange Rate Policy in the Context of Sino-US Trade Friction
items: Proposed Strategies to Enhance Teaching of Music Appreciation
items: WeChat Model for Marketing Promotional Activities
items: Proposed Framework for Academic Advising System Among College Students in Inner Mongolia
items: Learning Motivation and Anxiety in the Moon Island Training School
items: Innovative Cooperative Investment Projects Through a Foundation to Developing Performance Sustainability Model
items: Philippine Companies Towards Sustainable Intrapreneurship: The Toyota Benchmark
items: Revisiting Luxury Taxation Towards Enhanced Policy Amendments Framework
items: Revisiting Andersen Consulting: Lessons Learned to Corporate Integrity and Responsibility
items: Digitalization of BIR on the Taxpayer’s Payments of the Philippines Towards Meeting Collection Targets Framework
items: Financial Reporting Framework Towards Integrity and Sustainability
items: Revisiting Section 42 of the Revised Corporation Code of the Philippines Towards Amendment Implementation Framework
items: Globalization of Travel Agencies Towards Improved Marketing Strategies
items: Forensic Accounting Towards Transparency Framework Enron: A Case Study
items: Digitalization on Taxation to Increasing the Tax Base of the Digital Economy
items: Optimal Capital Structure Of A Firm Towards Increasing Wealth Growth: Evidenced-Based Altman Z-Score And Grover G-Score
items: Stoic Leaders Towards a Strategic Sustainable Leadership Model
items: Philippine Council for NGO Certification Towards Corporate Social Governance Framework

Gen Z-Level of Behavioral Competencies and Implication on Corporate Setting
type: item
description: Generation Z refers to the generation born between 1997-2012, following millennials. This generation has been raised on the Internet and social media, with some of the oldest finishing colleges by 2020 and predicted to bring a drastic change in the workforce. Insider Intelligence has been tracking Gen Z's characteristics, traits, values, and competencies to develop in-depth statistics, facts, and strategies targeting what will soon become the largest cohort of employees or workers. As Gen Zers are about to step into the workforce, the impact of their entry will be swift and profound, its effects rippling through the workplace, retail consumption, technology, politics, and culture. Radically different than Millennials, this generation has a unique perspective on careers and how to define success in life and the workforce. Recent studies affirm that this generation possesses advanced digital tools and technology skills, comfort with analytics and data, business management and design, and creative skills. These skills elevate the generation's competencies to a higher level. In fact, by the end of this decade, workplaces are expected to imbibe vast differences to harness the distinct advantages this generation will bring to the productivity level in the Philippine corporate setting. Thus, this research intends to study Generation Z's level of behavioral competencies, which is mapped out to personal qualities in the form of knowledge, aptitude, attitude, traits, and motives and its potential impact on the future of the Philippine Corporate setting. The result indicates Gen Z's attitude, which includes cultural sensitivity, emotional receptiveness, optimism, and integrity, shows a very high level of competency. It also shows no significant difference in behavioral competencies related to the Gen Z year level. As such, this implies that Gen Z can create a diverse and inclusive environment after a significant reorganization that brings together different cultures, ideas, an…
subject: Articles
  topic: section
subject: Genz
  topic: keywords
subject: Workplace
  topic: keywords
subject: Corporate
  topic: keywords
creator: Ariel Pineda
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Knowledge and Perception of Students on Caloric Recommendation and Calorie Posting in Fast Food Restaurants
type: item
description: Obesity is a global problem with many factors, like reckless eating, especially in highly accessible fast-food meals. Consumers are unaware of the high-calorie meals, and caloric-menu posting has received attention from many countries. However, in the Philippines, little research was dedicated to assessing the consumers' knowledge of calories and perception of caloric posted on the menu. An online survey used 164 random participants from 4 colleges from different departments of different year levels. Mann-Whitney-U and Kruskal-Wallis-H test was used to assess significance. Most students thought that inactive adults have a lower caloric-recommended-energy requirement. Most students reported they are not knowledgeable enough about daily energy requirements to make a lower caloric meal choice, which is probably why most of them responded that the calorie count of foods at the point of purchase in fast food would be beneficial. More than half of the respondents will likely dine in a fast food with caloric posting on menus and will eat slightly lower caloric meal food. Most respondents consider the food price and do not focus more on the caloric content. Two-thirds of students Agree or Strongly-agree on this kind of legislation. Twenty-five percent answered that it is entirely the government's responsibility to spearhead this legislation campaign. Mandating a caloric menu in fast food is a robust policy tool promoting a healthy lifestyle. Improving the caloric information knowledge helps fast-food consumers choose lower-caloric meals. Adopting this type of low-cost policy should encourage policymakers to adopt this law.
subject: Articles
  topic: section
subject: fastfood
  topic: keywords
subject: philippines
  topic: keywords
creator: Peachy C. Ernacio
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Transformative Experiences and its Effect on Social Entrepreneurial Intention of Undergraduate Students
type: item
description: The rise of more complicated social problems, economic breakdown, and the global threat of the COVID-19 pandemic are expected to change how entrepreneurs do business. Social entrepreneurs, a kind of entrepreneur and considered key players in addressing economic and societal challenges, are now faced with even greater pressure and responsibility. However, the motivations of social entrepreneurs to engage in this social undertaking remain problematic. This study aims to assess the mediating effect of social opportunity recognition on the relationship between transformative experiences and social entrepreneurial intentions (SEIs). Its research designs were quantitative with a combination of descriptive, correlational, and causal-explanatory. The study's research locale was the selected colleges and universities located in Manila City, Philippines. Non-probability and convenience sampling designs were utilized, and the methods of data gathering were through a survey questionnaire. The method of data analysis was partial least square structural equation modeling using SMART PLS3.0. A total of 100 students participated in the study, 61% male and 28% aged 21. The study's findings revealed that all paths have significant positive relationships, transformative experiences, social opportunity recognition, and SEIs, having a p-value> 0.05. Social opportunity recognition and SEIs have the strongest positive relationship. Moreover, social opportunity recognition partially mediates the relationship between transformative experiences and SEIs. Its total, direct, and indirect effects were all statistically significant. Therefore, the study concluded that students' experiences during the COVID-19 pandemic significantly impacted their social opportunity recognition and SEIs. The findings suggest that transformative experiences play a crucial role in shaping students' perceptions of social opportunities and their overall SEIs. Future researchers may consider further exploring the spec…
subject: Articles
  topic: section
subject: Transformative Experiences
  topic: keywords
subject: Social Opportunity Recognition
  topic: keywords
subject: Social Entrepreneurial Intentions
  topic: keywords
subject: Social Entrepreneurship
  topic: keywords
subject: Undergraduate Students
  topic: keywords
creator: Junnell E. Guia
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Proposed Training Program of Music Professionals in Hetao College Inner Mongolia
type: item
description: In recent years, the teaching activity of "non-legacy on campus," which inherits intangible cultural heritage, has been carried out nationwide. As the national intangible cultural heritage of Bayannur, a folk song of the Han nationality in western Inner Mongolia, Hetao music "Pa Shan Diao" has unique artistic value and profound cultural connotation, which other creative forms cannot replace. Introducing "Hetao music" into the campus and classroom is of positive significance to the development of aesthetic education and the inheritance of intangible heritage in this area. This paper investigates the current situation of Hetao music teaching activities in Hetao College. Through literature, interviews, and a questionnaire survey, 391 students in Hetao College were surveyed, and five teachers were interviewed. The bottleneck of Hetao music teaching development in Hetao College is analyzed, and some reasonable suggestions are put forward for practical teaching problems. The research found that the following aspects raised the existing problems: There are some areas for improvement in the curriculum of Hetao music in the school. Students pay more attention to whether the curriculum is close to future practicality. People lack awareness of cultural heritage protection and lack effective protection mechanisms. The government only pays attention to excavation, not inheritance. It only puts a little time and energy into the intangible cultural heritage campus, resulting in the intangible cultural heritage not being inherited from the school. The heavy pressure of teaching in schools and the pressure of students' studies lead to problems in the inheritance and protection of intangible cultural heritage from teaching content, teaching materials, teaching evaluation, faculty, and education system. As the vane of the public, the media is the primary channel for the public to know the latest social trends and information. Still, there are few reports on intangible cultural heritag…
subject: Articles
  topic: section
subject: Hetao Music
  topic: keywords
subject: Training Program
  topic: keywords
subject: intangible cultural heritage
  topic: keywords
creator: Zhuang Tian
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Prediction of Successful Home-School Relationship Factors in Anhui Province
type: item
description: As the concept of education is constantly updated, single-school education can no longer meet the needs of the new era of education, and the joint participation of society, school, and family has become an essential trend in the development of global education. Building a successful home-school relationship can only achieve a "win-win" situation for schools, families, and society. The relationship between home and school in primary and secondary schools in Anhui Province is generally harmonious. However, there are also some problems, mainly due to the large population, high mobility, and complex family structure in Anhui Province. The researcher analyzed the social, school, and family factors, referred to a large amount of literature, used quantitative analysis, used questionnaires as the source of data collection, used frequencies and percentages to describe the profile of respondents' parents and teachers; used statistical analysis using weighted mean and ranking, ANOVA, linear regression analysis, and others. The survey results showed that the respondents agreed on all factors affecting the home-school relationship. Parent demographic variables did not differ significantly for school factors when grouped by demographic variables. In contrast, parental education level, occupation, and net monthly income differed significantly for social and family factors. There was no change in the teacher demographic variables for assessing the factors affecting the home-school relationship. Based on the analysis of the survey findings, this researcher attempted to identify the factors influencing successful home-school relationships in Anhui Province and proposed recommendations for optimizing the factors of home-school relationships in terms of practicality and operability, respectively, from the school, family, and social aspects.
subject: Articles
  topic: section
subject: Home-school Relationship
  topic: keywords
subject: Home-school Cooperation
  topic: keywords
subject: School Education
  topic: keywords
subject: Family Education
  topic: keywords
subject: Influence Factor
  topic: keywords
creator: Zhang Jing
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

The Learning Style and Effectiveness of Blended Teaching Mode for Non-English Majors
type: item
description: With the impact of the information age and the COVID-19 epidemic, blended teaching has become a study focus at home and abroad. Blended teaching, which integrates traditional classroom instruction with online learning, has increased worldwide. It gives learners more chances to interact and discuss with peers, thus improving learners' learning effectiveness. In blended teaching environments, learners also generate various learning data when they conduct online learning. Through the analysis of online learning behavior data, students' learning styles can be summarised, and the learning effects of learners can be understood so that teachers can better carry out the teaching process and implement teaching strategies. This study selected 202 sophomore non-English major students in Sanquan Medical College as the research participants. The questionnaire explored the correlation between learning style and learning effectiveness under blended teaching. Quantitative data were analyzed by SPSS software. There are three objectives of this dissertation. 1) Assess the learning styles in learner involvement, learner perception, perceived cooperation and interaction, teachers' help, and learner's technical skill. 2) Assess the effectiveness of blended teaching mode for non-English majors regarding personal development and attitude toward English learning. 3) Test the relationship between assessment in learning styles and assessment in the effectiveness of blended teaching mode for non-English majors. This research shows that the learning style in terms of teacher's help is in the first rank; students get lots of support from their teachers. They prefer to learn English with the teacher's help. The learning style in terms of the learner's technical skill is the lowest rank. Students still need to become more familiar with online learning, and their technical skill is to be improved. The blended teaching mode is beneficial for non-English majors' personal development. Moreover, stude…
subject: Articles
  topic: section
subject: Learning style
  topic: keywords
subject: Learning effectiveness
  topic: keywords
subject: Blended teaching mode
  topic: keywords
creator: Zhang Jiajia
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Project Learning Methodology Through Social Media Platforms
type: item
description: With the economic development of various countries, the popularity of wired networks and other infrastructure, the Internet is also widespread, and the price of smartphones is becoming cheaper and cheaper. Young people can get information and communicate with each other through various new media. Traditional teaching methods have changed from classroom blackboards to various platforms on the Internet. This learning method is not limited by time and space, and learning becomes fragmented from centralized—increasingly, young people like this way of learning. Especially during the COVID-19 pandemic, more groups use online learning channels. The wide application and popularity of social media in learning increase the channels for learners to obtain learning resources, improving the learning effect. The rapid development of social media provides new opportunities for online learning. Project learning takes the situation or problem close to the real world as the learning background, crosses disciplinary boundaries, emphasizes the comprehensive application of knowledge, and conforms to the cognitive law of learners, which is a meaningful way to cultivate students' core literacy. In practice, there are some problems in project learning. These problems are insufficient learning support, students failing to adapt to the project, blind methods, teaching content that is not well-implemented, and project results that do not reflect the learning effect. These affect the implementation and promotion of project learning. Existing research shows that the Internet and information technology make teaching breakthroughs the limitation of time and space. The media, especially the combination of online social media and project learning, created a more abundant practical technology for learning and an interactive environment for learners to share, create, and apply knowledge. The creation of products provides an excellent condition to promote students' learning. Mobile social media applic…
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: learning effect
  topic: keywords
subject: PJBL
  topic: keywords
subject: influence mechanism
  topic: keywords
creator: Ye Zhen
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Development of Adult Education in Nanchang City China
type: item
description: In China, adult education is an essential auxiliary education besides primary education, which plays an important role and significance in improving people's literacy and social labor productivity. Adult education is very suitable for adults as a relatively cost-effective type of education. It can also help adults obtain better development and appreciation spaces and realize their career planning. However, from the perspective of practical development, adult education is more aimed at labor groups with lower education, resulting in adult education in the entire education system. The marginalization trend has weakened adults' enthusiasm to receive adult education, so it is necessary to strengthen relevant research on adult education. This paper is mainly divided into five chapters to carry out the research. The first chapter mainly introduces the basis of the research of this paper, including the research background and purpose. The second chapter mainly summarises the literature related to adult education in China, from the development history of adult education, the theory of adult education, the development strategy of adult education, and others. The third chapter mainly introduces the methods and tools of the dissertation research. The fourth chapter mainly focuses on motivation factors (X1), curriculum factors (X2), cost factors (X3), and achievement factors (X4), combined with specific data to analyze and demonstrate. The fifth chapter mainly summarises the paper's core and draws corresponding analysis conclusions.
subject: Articles
  topic: section
subject: Adult education
  topic: keywords
subject: Management mode
  topic: keywords
subject: Empirical analysis
  topic: keywords
subject: career development
  topic: keywords
subject: teaching concept
  topic: keywords
creator: Xie Qing
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

A Proposed Strategy to Strengthen Ordos Traditional Music Culture
type: item
description: There were four (4) colleges and universities in Ordos. Colleges and universities will become an inevitable trend under the impetus of "cultural power." The study has five objectives: first, to understand the degree of familiarity with traditional music culture and acceptance of education among college students in the Ordos area. Second, it studies the digging and sorting of traditional music cultural resources by teachers in colleges in Ordos, guides local colleges and universities in Ordos to strengthen the consciousness of protecting and inheriting local culture, and profoundly excavates the value connotation of traditional music culture. Third, it provides a case study for local colleges and universities to inherit and apply local music culture. Fourthly, the teaching strategy of applying the mode of the local cultural heritage system in the local colleges and universities of Ordos. Fifth, through the practice -- theory -- application curriculum system construction and personnel training model research, to provide reference strategies for serving local culture. Literature review, survey method, data analysis method, and case study method were used to conduct statistical analysis on the questionnaire data and select excellent cases of music culture inheritance in colleges to summarise their curriculum setting and teachers' scientific research achievements. The analysis of this study shows that most college students are familiar with and interested in the traditional music culture of Ordos. Secondly, some college teachers have strong enthusiasm for inheritance, but some colleges and universities lack attention to this field of cultural inheritance. Thirdly, this paper takes the Ordos Institute of Applied Technology as a typical case to analyze the data of its curriculum, paper publication, scientific research achievements, and practice base construction. Fourthly, by analyzing the courses of Ordos' traditional music culture, it is known that some colleges have a s…
subject: Articles
  topic: section
subject: Ordos Traditional music culture
  topic: keywords
subject: Music education
  topic: keywords
subject: Cultural heritage
  topic: keywords
subject: The curriculum
  topic: keywords
creator: Qiao Xiahong
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

The Online Learning Satisfaction Among Students of Jining Normal University: Inputs to Learning Management System
type: item
description: Under the background of global informatization, multimedia and network technology are rapidly changing people's lives and learning styles. As a new teaching mode, online education allows teachers to fully use various network resources to provide services for distance education. It constructs a learner-centered teaching mode and optimizes teaching resources to the maximum. With the continuous development of online learning, student satisfaction has gradually become an important indicator for measuring the learning effect. Determining the factors that influence online learning satisfaction among college students is of great significance for improving online learning. By a review of the literature, this study finds that the primary attributes of college students, resources, platforms, teachers, school facilities, and interactions relating to online courses affect the online learning satisfaction of college students. Four hundred questionnaires were distributed in this study, and then SPSS and Excel were used to sort out and analyze the data. The study finds that the college students' grades, online course resources, platform, and interaction significantly impacted their online learning satisfaction. In contrast, teachers and school facilities had no significant impact on that. The influence of grades owes to the differences in computer operation skills of college students. Hence, it is necessary to strengthen students' autonomous learning ability and information literacy. For learning resources, it is proposed that the practicality and richness of course content be ensured. Also, teachers should provide resources according to the actual needs of students. Given the course platform, the study suggests that operators should do an excellent job in the maintenance of the server, improve the configuration of the platform services, and improve the operation speed of the website to ensure its stable accessibility. As for course interaction, this study suggests that teachers s…
subject: Articles
  topic: section
subject: Online learning satisfaction
  topic: keywords
subject: teaching mode
  topic: keywords
subject: course platform
  topic: keywords
subject: course resources
  topic: keywords
subject: course interaction
  topic: keywords
creator: Ma Yongqiang
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

The Effect of Experiential Teaching Method on Music Appreciation
type: item
description: In China, the outline of the national medium - and long-term education reform and development plan clearly states that improving teaching quality is the core task of education development. It is required to "increase teaching investment and deepen teaching reform." Offering music appreciation courses is irreplaceable in cultivating students' artistic accomplishment, cultivating noble sentiment, promoting the all-around development of personality, and improving their comprehensive quality. The teaching of music appreciation courses also needs to pay attention to teaching reform according to this requirement, update educational concepts, reform teaching contents, innovate teaching methods, and further improve students' music appreciation ability. At present, China's music education lacks aesthetic education and artistic expression. Students lack interest in music learning and fail to achieve the goal of cultivating students' core music literacy—poor teaching effect. With the proposal of the outline and the continuous reform of the educational system, cultivating students' core literacy has become the top priority of education. Core competence is essential to students' music education and affects their all-round development. In this context, how to cultivate students' core music literacy is an essential issue that high school music teachers need to face. This study sampled and investigated 105 respondents with an error margin of 3% from one year of high school and three classes. The data analysis shows that: with the development of society and the deepening of educational reform, "music education takes aesthetics as the core, and mainly acts on people's emotional world." It has become the standard proposed by the new curriculum reform. Suppose students lack the most basic music appreciation ability to experience and feel the beauty of music. In that case, they will be unable to have emotional resonance, let alone purify their hearts and cultivate their sentiments. Ther…
subject: Articles
  topic: section
subject: music education
  topic: keywords
subject: experiential learning
  topic: keywords
creator: Hao Wei
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Gendered Voices: A Postmodern Feminist Reading of Selected Texts in the Canon of Philippine Literature
type: item
description: Primarily, the study attempts to hear women's voices in selected Philippine short stories. The research answers the following questions: What thematic considerations are conveyed in the selected five literary works in the canon of Philippine literature in English? What are the symbols that predominate in the works? What images of women are paramount in the works? How are women's voices considered in the works? More specifically, it is anticipated that different groups of people, including Chinese students, the Chinese Reading Public, Chinese literature teachers, chairpersons of the English/literature department, and future researchers, will benefit from the study. The main problem of this study is to do a feminist reading based on the textual analysis of literary elements of five selected works in the canon of Philippine literature in English. To fulfill this study's goal, the researcher uses the descriptive method, which is more than data gathering —it is deemed the best method. As with the former, it typically uses contrasts and comparisons and may try to establish a causal connection between factors that were not manipulated. The research finally yields such findings: themes of the works touch upon the everyday life struggles of women in Philippine society; symbolism in the five selected literary texts are culturally contextualized and reflected thru their distinct ways; the "images" of the protagonist in these literary texts, though different from one another, are showing common traits; the voices of the women are considered to be justified and reasonable in their times. As a result of these concerns, the researcher had the idea of analyzing the text of five selected Filipino short stories written in English by well-known female authors in the hopes that it would assist readers in developing a greater appreciation for literature. Based on the summary of findings and the conclusion therein drawn, the following recommendations are now presented: The Department of …
subject: Articles
  topic: section
subject: Postmodernism
  topic: keywords
subject: Feminism
  topic: keywords
subject: Philippines
  topic: keywords
creator: Chen Wei
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

RMB Exchange Rate Policy in the Context of Sino-US Trade Friction
type: item
description: Recently, a series of trade protectionism measures implemented by the United States have made the RMB exchange rate a hot issue debated by theorists and policy authorities. In today's international monetary system, the existence of the hegemony of the US dollar is an objective reality. This paper takes the relationship between the exchange rate between the RMB and the US dollar as the starting point, combined with the ins and outs of Sino-US trade friction, analyses and studies the exchange rate changes brought by Sino-US trade friction. This paper is divided into six chapters. The first chapter is the introduction, which introduces the background and practical significance of the paper, reviews the relevant literature at home and abroad, and summarizes the logical structure and main innovations. The second chapter analyses the factors that influence the RMB exchange rate in the context of Sino-US trade friction. The third chapter is an empirical analysis of the exchange rate change caused by Sino-U.S. trade friction. The fourth chapter is the research on solving the Sino-US trade friction; The fifth chapter is the conclusion. According to the analysis of the previous chapters, maintaining the stability of the RMB exchange rate is the optimal choice for China's exchange rate policy. First, the exchange rate issue is a political issue in the international monetary system with the hegemony of the US dollar. The US instigates and presses the appreciation of the RMB through various channels, behind which is a very far-reaching national strategy. Secondly, both theory and practice have proved that RMB appreciation could be more effective and reach the expected goal of the policy authorities. Third, the RMB exchange rate policy should play its economic leverage role and serve China's interests.
subject: Articles
  topic: section
subject: China
  topic: keywords
creator: Chen Qiande
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Proposed Strategies to Enhance Teaching of Music Appreciation
type: item
description: Music education is essential to aesthetic education, and improving appreciation is the primary link to stepping into the music hall. In Inner Mongolia middle school music education, taking music aesthetics as the core is the most basic idea today; it has significant theoretical value and practical significance to studying sic appreciation in Inner Mongolia middle school music education. Based on music aesthetic psychology and music education psychology, this paper explores Inner Mongolia junior middle school students' aesthetic psychology from theoretical and practical aspects. Starting from the psychological characteristics of cognitive psychology and personality psychology, this paper studies the aesthetic and psychological changes of junior middle school students in music courses to improve the dire situation of junior middle school students in music lessons. Given the current situation, the author collected and sorted numerous pieces of literature and information based on observing the teaching situation of music appreciation. The questionnaire survey did more in-depth thinking and research through a series of research, analysis, and comparison, mining to cultivate middle school students' music aesthetic ability method in the Inner Mongolia region. The full text of the Inner Mongolia junior middle school music appreciation class role and status and the background of this paper topic describe the research results, research trends, research theory, and practical significance. Through the compulsory education stage of classroom music teaching in junior high school students in Inner Mongolia, especially in music appreciation learning the core concept and interpretation, found that cultivating junior middle school students' music appreciation of the importance of aesthetic ability and method and further explore the music appreciation teaching and aesthetic psychology related series of problems, and expounds the practical value of music aesthetic teaching for students…
subject: Articles
  topic: section
subject: Music psychology
  topic: keywords
subject: music appreciation
  topic: keywords
subject: teaching music aesthetic psychology Inner Mongolia junior middle school music education
  topic: keywords
creator: Liu Yongqing
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

WeChat Model for Marketing Promotional Activities
type: item
description: With the increasing popularity of smartphones and mobile Internet in China, many commercial enterprises have taken WeChat as a new marketing channel and platform. With the maturity of WeChat client technology, WeChat marketing can be seen as the most potential for developing a marketing channel in the future. College students are an important part of the WeChat user group and potential consumers of WeChat marketing in commercial enterprises. Therefore, it is particularly important to study which factors will affect the purchase intention of college students' WeChat users for commercial enterprises promoting and marketing through the WeChat platform. The research of this paper can provide practical guidance for enterprise WeChat marketing, guide the innovation activities of college students, and better meet the needs of college students. This paper extracts four relevant factors affecting WeChat marketing by studying existing literature and expert interviews. By introducing two intermediate variables, perceived value, and perceived risk, this paper constructs the influence model of WeChat marketing on college students' purchase intention. According to this model and referring to the previous maturity scale, a questionnaire on the influence of WeChat marketing on consumers' purchase intention is designed, and a random questionnaire survey is conducted on the Internet and WeChat mobile client. Factor analysis and structural equation analysis were used to conduct data processing and statistical analysis on the valid questionnaires collected, so as to verify the research hypothesis and draw the following conclusions:1. Perceived value can significantly and positively affect purchase intention.2. Perceived risk can significantly negatively affect purchase intention.3. Information quality factor can significantly positively affect the perceived value and purchase intention, and has a moderate negative correlation with perceived risk.4. Opinion leaders factor has a signific…
subject: Articles
  topic: section
subject: WeChat marketing
  topic: keywords
subject: Perceived value
  topic: keywords
subject: Purchase intention
  topic: keywords
subject: Perceived risk
  topic: keywords
subject: Information quality
  topic: keywords
subject: Opinion leaders
  topic: keywords
subject: Promotion
  topic: keywords
subject: Interaction
  topic: keywords
creator: Ma Xiaomei
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Proposed Framework for Academic Advising System Among College Students in Inner Mongolia
type: item
description: Inner Mongolia higher education started earlier, and the number, scale, orientation, characteristics, and subject specialties of Inner Mongolia colleges and universities are typical and exemplary in Chinese general colleges and universities, which is a microcosm of Chinese higher education. Students of Inner Mongolia colleges and universities, like students of other colleges and universities in China, face the challenge of constantly improving their academic level and the quality of education and teaching, exploring how to carry out academic advising, and improving the quality of students’ learning and the quality of talent training is an important and urgent task for colleges and universities at present. Based on the literature review and research, this paper uses the Outcomes-Based Education concept and Student Developmental Theory to build a framework for academic advising systems in Chinese universities. Regarding the framework for academic advising, the author proposes five dimensions and nine elements. The five dimensions are “what academic advising does, who does academic advising, how to do academic advising, safeguards for academic advising, and evaluation of academic advising.” The nine elements of academic advising are “objectives, responsibilities, content, organization, team, methods, system, funding, and evaluation.” The author conducted in-depth interviews with university administrators, university teachers, and students and analyzed the academic status of students in Chinese universities. This paper further investigates the current situation and needs of academic advising in ordinary Chinese universities, and builds a more systematic and complete academic advising system according to the framework of academic advising system in ordinary Chinese universities by combining the management mechanism and internal operation mechanism: two objectives and six responsibilities of academic advising are established, three tiers and five levels of organization an…
subject: Articles
  topic: section
subject: Ordinary Chinese universities
  topic: keywords
subject: college students
  topic: keywords
subject: academic advising
  topic: keywords
subject: academic advising system
  topic: keywords
creator: Liu Yang
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Learning Motivation and Anxiety in the Moon Island Training School
type: item
description: This paper is mainly based on the background of Chinese social development, the education of domestic learning motivation and learning anxiety in quantitative analysis by adopting a stratified sampling method, issuing questionnaires to obtain the domestic education training students learning motivation and learning anxiety data, providing the authentic basis for teaching application. In summary, most respondents are relatively old and female and found their teachers comparatively new in handling home economics. The results show that the respondents' intrinsic motivation is sometimes low for home economics, which was not academically challenging and had no practical value. Motivational and cognitive strategies were interrelated components affecting the learning outcomes, as perceived by the respondents of this research. The higher the assessment of learning motivation regarding cognitive strategy, the higher the assessment of learning anxiety. This study recommended that university leaders review the Home Education curriculum to address the weaknesses of the student's motivation. Learning motivation may be given plan strategies to ensure students' anxiety is discussed, and the Government may collaborate with universities offering Home Education to match the needs of the employability and skills of their graduates.
subject: Articles
  topic: section
subject: Intrinsic motivation
  topic: keywords
subject: Student's motivation
  topic: keywords
subject: Learning Anxiety.
  topic: keywords
creator: Hu Zele
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Innovative Cooperative Investment Projects Through a Foundation to Developing Performance Sustainability Model
type: item
description: The study aims to explore the sustainability indicators of a foundation operating within the umbrella of a cooperative. As the business environment changes rapidly, cooperatives face numerous investment opportunities, both traditional and non-traditional. Boards of directors and management should use multiple tools to evaluate investment opportunities, including the payback period and internal rate of return. The payback period measures the time an investment takes to pay for itself, while the internal rate of return looks at cash flows over the project's life. The best way to evaluate an alternative is a combination of payback period and internal rate of return. A survey of 35 cooperative managers and board members in Oklahoma revealed that the most important factor when considering a new investment is the projected rate of return on the investment. The primary criteria used by cooperatives was the projected internal rate of return, with the rate of return accounting for 74.29% of the surveyed cooperatives. The return on investment ranged from 6 to 25%, with an average of 12.17% and a payback period of 2-15 years. The quality of information used in making an investment decision was primarily the general manager's tool, with verbal recommendations being the primary tool. The study aims to design a set of sustainability indicators pertinent to the cooperative's longevity, focusing on meeting economic progress, satisfying socio-cultural interests, and protecting the environment. In conclusion, cooperative businesses offer several advantages over traditional business models, such as equal status, open membership, product and service access, social benefits, business stability, and the ability to provide education and support to members. Cooperative businesses are easier to form than traditional companies, requiring only ten members to form a steering committee, incorporate under the correct state statute, create a business plan, recruit members, secure financing, and o…
subject: Articles
  topic: section
subject: Innovative
  topic: keywords
subject: cooperative investment
  topic: keywords
subject: projects
  topic: keywords
subject: sustainability
  topic: keywords
creator: Zenaida A. Alcantara
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Philippine Companies Towards Sustainable Intrapreneurship: The Toyota Benchmark
type: item
description: This study aims to explore the extent to which intrapreneurship has been introduced and adapted in the Philippines setting to enhance business performance. Intrapreneurs are self-motivated, action-oriented, have leadership skills, and can think outside the box. They can use the company's resources to enhance existing goods, services, and processes without risking being an entrepreneur. Intrapreneurship is a practice that encourages employees to develop entrepreneurial activities within established organizations, driving innovation, growth, and competitiveness in various industries worldwide. There are two types of intrapreneurs: Corporate-Intrapreneurs and Employee-Intrapreneurs. Corporate intrapreneurs are individuals with specific roles and responsibilities, while employee intrapreneurs demonstrate entrepreneurial qualities within their existing functions or responsibilities. Successful intrapreneurs are self-starters, ambitious, goal-oriented, risk-takers, and multitaskers. They are comfortable being uncomfortable while testing their ideas until achieving desired results and can interpret market trends to stay ahead of the competition. Examples of successful intrapreneurs include Ramzi Haidamus, president of Nokia Technologies, who decided to do away with individual offices within three months of starting his job in 2014. He is also Chairman & CEO at Pepper Lime Health Acquisition Corp. and a member of the American Red Cross Bay Area and World Affairs Council of San Francisco. Businesses increasingly recognize the need for innovation to remain competitive and are looking for ways to improve their inventiveness. Intrapreneurship is a concept that combines entrepreneurship within an existing company with the full support of the company. Intrapreneurs are self-motivated, proactive, and action-oriented individuals who take the initiative to pursue innovative products or services. In the Philippines, there are a few known intrapreneurs, such as Manny Pangilinan of PLD…
subject: Articles
  topic: section
subject: Intrapreneurship
  topic: keywords
subject: self-motivated
  topic: keywords
subject: action-oriented
  topic: keywords
subject: driving innovation
  topic: keywords
subject: growth
  topic: keywords
subject: competitiveness
  topic: keywords
creator: Thelma G. Santos
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Revisiting Luxury Taxation Towards Enhanced Policy Amendments Framework
type: item
description: This study delves into the self-affirmation levels of luxury goods buyers and their concerns regarding House Bill 6993, which proposes higher taxes on luxury items in the Philippines. Employing an interpretive approach, the research conducts phenomenological interviews with affluent Filipino and Chinese students to capture rich, lived experiences and avoid group biases. The participants, primarily in their twenties or thirties, are luxury consumers with above-average incomes. The findings reveal that luxury consumers perceive luxury fashion as high-value commodities with added social and psychological significance, often akin to art. Millennials, particularly in China, are prominent consumers of luxury goods, prioritizing high-end tech gadgets, designer clothes, and jewelry. Filipinos predominantly invest in jewelry, exhibiting careful consideration, research, and a preference for value for money in their luxury purchases. Respondents view luxury fashion brands as artistic entities, appreciating them for their aesthetic excellence and identity. Yet, the democratization of luxury has confused, blurring the lines between accessible and traditional luxury. The study explores House Bill 6993's proposed 25% tax on non-essential luxury goods, suggesting the need for a nuanced approach to address societal inequality. Recommendations include implementing a timeline for the tax hike, continuing wealth tax, and focusing on reducing conspicuous luxury consumption without specifying goods, emphasizing the importance of defining "luxury" across diverse products, services, and areas. This research contributes valuable insights into luxury consumer behavior, perceptions of luxury, and the implications of tax policies, offering a comprehensive perspective for policymakers and stakeholders in the luxury goods industry.
subject: Articles
  topic: section
subject: Phenomenological
  topic: keywords
subject: luxury Taxation
  topic: keywords
subject: luxury
  topic: keywords
subject: consumers
  topic: keywords
subject: Policy Amendments
  topic: keywords
subject: democratization
  topic: keywords
subject: tax policies
  topic: keywords
creator: Rosalina T. Reyes
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Revisiting Andersen Consulting: Lessons Learned to Corporate Integrity and Responsibility
type: item
description: This study delves into the lessons derived from Andersen's collapse and resurgence, exploring the factors contributing to its revival and the implications for corporate integrity and responsibility. The study employs a comprehensive conceptual framework, integrating insights from various fraud studies. This framework considers individual traits, governance and control, economic environment, and regulatory factors as determinants of fraudulent practices. Additionally, it explores the role of narratives and rationalizations in shaping regulatory responses to scandals, providing a novel perspective on sense-making processes in the wake of corporate crises. The research revisits Andersen Consulting, focusing on rebuilding corporate integrity and responsibility. It examines critical elements such as trust, integrity, and ethics, essential for auditing firms to maintain public confidence in financial reporting. This study revisits the Andersen Consulting case, concentrating on the Enron scandal. It adopts a case study approach, emphasizing in-depth analysis through interviews, archives, and observations. While the study provides valuable insights, it acknowledges limitations inherent to a single-case study design. The research findings emphasize the pivotal role of ethical leadership, effective corporate governance, transparency, and regulatory oversight. Trust-building mechanisms within boards, CEOs, and directors are essential, prioritizing integrity and ethical conduct. The study highlights the need for environmental awareness, fair employment practices, risk management, and ethical business decisions within corporate governance frameworks. Lessons from the Enron scandal underscore the importance of ethical conduct, transparency, and robust governance structures. The study recommends prioritizing integrity in recruitment, fostering ethical cultures, and comprehensively addressing risk factors. Regulatory bodies should ensure ongoing monitoring and adapt regulations to …
subject: Articles
  topic: section
subject: Revisiting
  topic: keywords
subject: Andersen Consulting
  topic: keywords
subject: Lessons learned
  topic: keywords
subject: Corporate Integrity
  topic: keywords
subject: Corporate Responsibility
  topic: keywords
creator: Lilibeth Nazario
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Digitalization of BIR on the Taxpayer’s Payments of the Philippines Towards Meeting Collection Targets Framework
type: item
description: This study emphasizes the importance of digitalizing the Bureau of Internal Revenue (BIR) in the Philippines to enhance revenue collection and compliance among taxpayers. The research explores the significance of Bureau of Internal Revenue (BIR) Digitalization in reinforcing revenue collections necessary for government programs. It delves into information and accounting solutions for accounts receivable management, considering Russian Accounting Standards (RAP), International Financial Reporting Standards (IFRS), and generally accepted accounting principles (GAAP). The study proposes optimizing enterprise receivables management through Robotic Process Automation (RPA) technology, focusing on customer credit management and risk prediction. The findings highlight the significant impact of digitalization in improving BIR's account receivable collections, enhancing efficiency, reducing human errors, ensuring safer data storage in the cloud, lowering operational costs, enabling data analysis, and improving accounts receivables turnover. The study advocates for a comprehensive digital approach to invoicing, payment processing, and customer interactions, emphasizing the benefits of efficiency, predictability, transparency, improved security, and competitive advantage. The research recommends BIR to adopt digital payment options, offering convenience to customers, reducing operating expenses, increasing efficiency, ensuring security, and gaining a competitive edge in the market. Digital transformation is portrayed as essential for BIR's future success in revenue collection and taxpayer satisfaction.
subject: Articles
  topic: section
subject: Taxpayer’s, Revenue Collection
  topic: keywords
subject: Targets Framework
  topic: keywords
subject: optimizing enterprise
  topic: keywords
subject: Digital transformation
  topic: keywords
creator: Maria Lourdes D. Morales
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Financial Reporting Framework Towards Integrity and Sustainability
type: item
description: This study was designed to develop a financial reporting framework for integrity and sustainability. It tackled questions on the extent of financial reporting adherence to the International Financial Reporting System (IFRS). It looked at the integrity of financial reports in terms of acceptance by the recipient and auditor's opinion. Compliance and sustainability of the financial reports were also studied. The extent of adherence to financial reporting to IFRS guidelines was high. The extent of compliance of financial reporting to IFRS was high. The sustainability of the financial reporting system and its adherence and compliance with IFRS guidelines was high. A financial reporting framework towards integrity and sustainability is based on best practices, as found in the study. The major recommendations were to maintain the integrity of the country's financial reporting system by having competent accountants and incisive auditors. Train younger generations of accountants and financial analysts to use financial reports in different business aspects, such as presentation of operating results, asset protection, and transparency. Integrate experts and new personnel to improve the passing of knowledge and skills in making sound and compliant financial reports. Finally, the sustainability of businesses and industries and the integrity of transactions must be one of the basic premises of doing business in the country.
subject: Articles
  topic: section
subject: IFRS
  topic: keywords
subject: financial reporting
  topic: keywords
subject: integrity
  topic: keywords
subject: sustainability
  topic: keywords
creator: Arlene F. Manuel
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Revisiting Section 42 of the Revised Corporation Code of the Philippines Towards Amendment Implementation Framework
type: item
description: This study revisits Section 42 of the revised Corporation Code of the Philippines, focusing on its implementation framework. The study aims to determine the extent of implementation, including the reduction of corporate income tax rates, changes to allowable deductions from gross income for business persons, and the effect of the CREATE amendment. The study focuses on the industries that are the priority beneficiaries of the provisions of Section 42 in the following areas: IPP/Transitional SIPP. The study aims to determine its scope and limitations, which will serve as the basis for further improvement. Documentary analysis is a research method that involves documents as data, allowing researchers to interpret documents to give voice and meaning to an assessment topic. There are three primary types of documents: public records, personal documents, and physical evidence. The study aims to provide a comprehensive understanding of the changes made to Section 42 and its implications for the industries it aims to study. The findings will inform future improvements and ensure that the provisions of Section 42 are effectively implemented and applied to the industries it aims to study. The study revisits Section 42 of the revised Corporation Code of the Philippines, focusing on its amendment implementation framework. The study reveals changes to the corporate income tax rate, minimum corporate income tax (MCIT), percentage tax, and the imposition of improperly accumulated earnings. The corporate tax rate is decreased from 30% to 20% for domestic firms with net taxable revenue of no more than P5,000,000 and total assets of no more than P100,000,000, except land on which the business entity’s office, plant, and equipment are located during the tax year. The minimal corporate income tax (NCIT) rate is cut from 2% to 1% beginning July 1, 2020 and ending June 30, 2023. The tax rate is cut from 3% to 1% from July 1, 2020 to June 30, 2023. The imposition of improperly accumulated …
subject: Articles
  topic: section
subject: Implementation Framework
  topic: keywords
subject: Corporation Code
  topic: keywords
subject: Income tax rates
  topic: keywords
subject: public records
  topic: keywords
subject: personal documents
  topic: keywords
creator: Nelson Conrad C. Ho
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Globalization of Travel Agencies Towards Improved Marketing Strategies
type: item
description: This study evaluated the digitalization and globalization of travel agencies toward improved marketing strategies. It sought answers to the following problems regarding the extent of the digitalization efforts of the travel agencies practiced in the areas of reservation and booking processes, communication, marketing, data management, and technology and equipment upgrades. It asked about the extent of the profiles moderating the digitalization efforts of the travel agencies. It probed the extent of the innovations of the travel agencies in practicing hiring personnel from different countries, setting up branches or partnerships in other countries, and employee training and orientation. It also determined the extent of the effect of the digitalization efforts of the travel agencies. The main output was the digitalization and globalization framework for improved marketing strategy. The extent of practice of the digitalization efforts of the travel agencies ranged from high to very high extent. Category, gender, age, education, and years in the industry did not make a significant difference in the assessment of the digitalization efforts. The extent of the practice of innovations of the travel agencies ranges from low to moderate only. The digitalization of travel agencies has a very high impact on their operations. The digitalization and globalization framework for an improved marketing strategy is aimed at strengthening travel agencies amidst growing competition. The study recommended looking for innovations in every aspect of travel agencies' digitalization and enhancing the implementation of digitalization practices by training both old and young personnel. Global innovation must be given attention to maximize customer numbers and profit. One must look for other aspects of digitalization that could further impact the sales of travel agencies. The digitalization and globalization framework for improved marketing strategy must be present to all travel agencies in the…
subject: Articles
  topic: section
subject: Digitalization
  topic: keywords
subject: globalization
  topic: keywords
subject: marketing strategies
  topic: keywords
subject: travel agencies
  topic: keywords
creator: Agnes De Guzman Francia
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Forensic Accounting Towards Transparency Framework Enron: A Case Study
type: item
description: This study delves into the lessons derived from Andersen's collapse and resurgence, exploring the factors contributing to its revival and the implications for corporate integrity and responsibility. The study employs a comprehensive conceptual framework, integrating insights from various fraud studies. This framework considers individual traits, governance and control, economic environment, and regulatory factors as determinants of fraudulent practices. Additionally, it explores the role of narratives and rationalizations in shaping regulatory responses to scandals, providing a novel perspective on sense-making processes in the wake of corporate crises. The research revisits Andersen Consulting, focusing on rebuilding corporate integrity and responsibility. It examines critical elements such as trust, integrity, and ethics, which are essential for auditing firms to maintain public confidence in financial reporting. This study revisits the Andersen Consulting case, concentrating on the Enron scandal. It adopts a case study approach, emphasizing in-depth analysis through interviews, archives, and observations. While the study provides valuable insights, it acknowledges limitations inherent to a single-case study design. The research findings emphasize the pivotal role of ethical leadership, effective corporate governance, transparency, and regulatory oversight. Trust-building mechanisms within boards, CEOs, and directors are essential, prioritizing integrity and ethical conduct. The study highlights the need for environmental awareness, fair employment practices, risk management, and ethical business decisions within corporate governance frameworks. Lessons from the Enron scandal underscore the importance of ethical conduct, transparency, and robust governance structures. The study recommends prioritizing integrity in recruitment, fostering ethical cultures, and comprehensively addressing risk factors. Regulatory bodies should ensure ongoing monitoring and adapt regul…
subject: Articles
  topic: section
subject: Forensic
  topic: keywords
subject: Forensic Accounting
  topic: keywords
subject: Transparency Framework
  topic: keywords
subject: Enron
  topic: keywords
subject: Case Study
  topic: keywords
creator: Betty Esplana
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Digitalization on Taxation to Increasing the Tax Base of the Digital Economy
type: item
description: The study's focus is on digital economy dynamics in the Philippines and the tax agency's policies addressing this trend. The study utilizes a systematic literature review approach, applying strict inclusion criteria and Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines. Data is collected from international research databases, focusing on digital taxation and e-government. The study explores the context of digital taxation, including political, international, and national influences. It delves into stakeholders' identification, motivation, and equity, presenting various perspectives. The study identifies themes influencing digital taxation success, categorizing them into Context, Stakeholders, Technology, and Demonstrated Results. The digital economy is integral to global economics, requiring policymakers to adapt. Fair taxation of the digital economy is possible through international cooperation. Engagement with large players and stakeholder awareness is essential. Tax policy issues need addressing, emphasizing global solutions. As for Recommendations, there is a need for further research avenues, including exploring taxpayers' views on legislation affecting e-tax services, standardizing models for technology acceptance, and incorporating demographic factors in adoption models. In addition, future studies should delve into disruptive technologies like Chatbots and blockchain, mobile technology applications, and the impact of e-tax services on government corruption control. Research should focus on exploring the effectiveness of digital tax administration frameworks, resolving conflicts in the ecosystem, and integrating established tax compliance theories into digital taxation studies. The study proposes an integrated digital taxation administration framework, addressing a significant gap in the existing literature. It emphasizes the interconnectedness of themes within the framework and recommends incorporating well-established ta…
subject: Articles
  topic: section
subject: Digitalization
  topic: keywords
subject: Increasing, Tax base
  topic: keywords
subject: Digital Economy
  topic: keywords
creator: Verjun Solomon C. Catapia
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Optimal Capital Structure Of A Firm Towards Increasing Wealth Growth: Evidenced-Based Altman Z-Score And Grover G-Score
type: item
description: The study aims to determine the optimal capital structure of a firm toward increasing wealth growth using the Altman Z-score and Grover G-score. Capital structure refers to the specific mix of debt and equity used to finance a company's assets and operations. Equity represents a more expensive, permanent source of capital with greater financial flexibility, while debt is a cheaper, finite-to-maturity capital source that legally obligates a company to make promised cash outflows on a fixed schedule with the need to refinance at some future date at an unknown cost. The trade-off theory of capital structure suggests that managers should seek an optimal mix of equity and debt that minimizes the firm's weighted average cost of capital, which in turn maximizes company value. However, many practical considerations affect capital structure and the use of leverage by companies, leading to wide variation in capital structures even among otherwise similar companies. Capital structure is defined as the arrangement of capital by using different sources of long-term funds, including equity and debt. The types of funds raised by a firm include preference shares, equity shares, retained earnings, long-term loans, and debt capital. The optimal capital structure is the perfect mix of debt and equity financing that helps maximize a company's value in the market while minimizing its cost of capital. An optimal capital structure comprises a balance between equity and debt, with debt including short-term and long-term loans and equity being the combination of common and preferred shares and retained earnings. The formula of capital structure quantifies the amount of equity and outsiders' capital at a point in time. Altman's Z-Score model is a numerical measurement used to predict the chances of a business going bankrupt in the next two years. The Grover model is a model created by designing and reassessing the Altman Z-Score model. It uses a similar sample to Altman's Z-Score model and i…
subject: Articles
  topic: section
subject: Optimal Capital Structure
  topic: keywords
subject: wealth growth
  topic: keywords
subject: Evidenced-based
  topic: keywords
subject: Altmant Z-Score
  topic: keywords
subject: Grover G-Score
  topic: keywords
creator: Xavier Barranco
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Stoic Leaders Towards a Strategic Sustainable Leadership Model
type: item
description: The study explores stoic leadership's role in developing a strategic and sustainable business operations model. Stoic leaders, such as Marcus Aurelius and Teddy Roosevelt, have shared a belief in stoicism, which has become a time-honored philosophy among leaders. Stoic principles resonate deeply with pursuing excellence, greatness, and success. The study aims to provide valuable insights into how businesses can integrate sustainable decision-making into their operations. The ancient Stoics believed it was essential for anyone wanting to be a leader to study philosophy. Marcus Aurelius, a Roman emperor, saw stoicism as essential training for his role. Stoic philosophers like Cleanthes, Chrysippus, Diogenes, Archedemus, and Antipater believed that living well lies in doing what one's human nature seeks. Stoic ethics have tremendously influenced the growth of ethical philosophy from the early Christian era to Immanuel Kant and the 20th century. According to the Stoics, living in peace with nature is the most important goal in life, which is both necessary and sufficient for happiness. A virtuous life is free of passions yet incorporates appropriate emotive responses, conditioned by intellectual understanding and fulfilling personal, social, professional, and civic responsibilities. The "wise man" is extremely rare but is a prescriptive ideal for all. Progress toward this great objective is both attainable and important. The Stoic theory of appropriation posits two developmental stages in living organisms: self-love and preserving its constitution. As children mature, their constitution evolves, transforming into rationality and identifying their true self with a perfected rational soul. This study aimed to determine the extent of the four stoic virtues, wisdom, courage, justice, and temperance, as demonstrated by Marcus Aurelius' leadership during his reign as Emperor of Rome. Stoic leadership, as learned from ancient times to the present, can lead to better leaders li…
subject: Articles
  topic: section
subject: Stoic Leaders
  topic: keywords
subject: Strategic
  topic: keywords
subject: Sustainable Leadership Model
  topic: keywords
creator: Billy I. Bacarra
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08

Philippine Council for NGO Certification Towards Corporate Social Governance Framework
type: item
description: The Philippine Council for NGO Certification (PCNC) is a government-recognized NGO certification system that ensures professionalism, accountability, and transparency within the NGO and nonprofit sector in the Philippines. It provides a Seal of Good Housekeeping, helping identify good-standing NGOs for funding agencies and partners. The PCNC accreditation is a ladderized system requiring qualified NGOs to apply for a donee-institution status with the Bureau of Internal Revenue (BIR). It is a seal of legitimacy and good NGO housekeeping recognized by the government, the NGO sector, and the local and international donor community. The PCNC evaluation and accreditation process aims to improve the effectiveness of NGOs, making them more accountable, credible, and capable of providing services to those in need. It is an opportunity for NGOs to identify organizational strengths and areas for improvement and how these shortcomings could be mitigated for improved performance. The study focuses on the importance of PCNC Certification to NGOs towards corporate social governance framework. It addresses questions about how PCNC Certification has demonstrated social accountability, met established standards for good governance, attested compliance with existing regulatory requirements, and enhanced donor reputation. The study also explores donors' motivations to NGOs, such as transparency, credibility, certificate of donation, and acknowledgment from beneficiaries upon completion of projects. The study utilizes a quantitative/descriptive design, using a self-made questionnaire validated using one sample test statistic and Cronbach Alpha. The findings can help inform the development of a corporate social governance framework for NGOs and ODA agencies. The study aimed to determine the importance of PCNC Certification for NGOs in the corporate social governance framework. It focused on demonstrating social accountability, meeting good governance standards, ensuring compliance with …
subject: Articles
  topic: section
subject: Organization
  topic: keywords
subject: NGO
  topic: keywords
subject: Philippines
  topic: keywords
creator: Lolita P. Tang Tang
rights: Copyright (c) 2024 Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings http://creativecommons.org/licenses/by/4.0
date: 2024-11-08
publication date: 2024-11-08