E-Commerce Strategies: A Framework for Micro Enterprises Development

Abstract

This study sought to provide a representation of micro enterprises and e-commerce from fourteen (14) cities in Region III. It also aimed to describe and to evaluate the application in relation to the development and to find out the depth or extent micro enterprises have applied e-commerce in their day to day business activities. The descriptive survey was conducted to determine the e-commerce strategies and formulate the Framework for Micro Enterprises Development. More than haft are manufacturing and a large portion came from corporation. Majority is operating for 6 years to 10 years and their competencies in e-commerce are "Very Good". Almost all have applied the e-commerce models, but none of them applied for more than 16 years. E-commerce is effective in the performance of their business activities and the application has emerged in their businesses for a long period of time. It proved and confirmed that e-commerce is becoming essential part and play significant role in their businesses. The results are comparableand statistically agree the extent of application of e-commerce across the cities in Region III. The study also confirms the effectiveness of the application of e-commerce and proved the importance among the micro enterprises. The results are true and statistically agree that the outcomes of application in different cities are the identical. Issues, concerns and problems that arose in this study can give a positive idea and will serve as working ground on how to improve the performance of the micro enterprises and to enhance their capabilities in applying e-commerce in the performance of their business activities. The e-commerce framework formulated by the Researcher can help the micro enterprise enhance their competitive advantage in the application of e-commerce in the performance of their business activities.