Customers’ Preferences in Malls

Abstract

The study seeks to determine the customers’ preferences in malls. It used the descriptive form of research and targeted mall goers in Quezon City who were residing, working, studying, and doing businesses with the study area. The researcher used the convenient sample technique and distributed questionnaires to the respondents. The statistical tools used were Frequency and Percentage Distributions, Weighted Mean, ANOVA and Ranking. Malls are everywhere --- shopping, toys, dresses, shoes, bags, beautiful amenities, entertainment, foods, movies are normally the words normally said when the word mall is heard. The word may bear any of this and it may carry different meanings to different people, but it definitely means more than these things. Today, malls have become an important aspect of one’s daily life. A few years back, if people wanted to buy different stuff from personal things to household items, then eat a good meal and watch a movie after, they need to make a choice what to prioritize during the free season because it is really time consuming to move from one place to another to find and to do all these things. Thanks to the malls, a one stop shop place where one can do these things now at the same time and under one roof.