Marketing Mix and Its Influence on Income, Per Day Customer, and Employee Turnover: An Analysis of Selected Food Establishments in Robinson’s Place Malolos

Abstract

The study assessed the influence of marketing mix on the income, per day customer and employee turnover of selected food establishments at Robinson’s Place Malolos namely: Chowking, Mang Inasal, and Gerry’s Grill. The respondents of the study were the employees and clients of the selected food establishments. Research has found that good marketing strategies may be continuously done to reach target markets. It may start with market research, in which needs and attitudes of consumers are assessed as well as competitors' products. Marketing mix strategies have been employed by respondents to a great extent and these have been found to have significantly influenced income per month, per day customer and employee turnover. Select establishments may consider delving deeper into the possibility of lowering prices, improving their employee turnover rate.