The Role of Online Marketing to Small and Medium Enterprises in Global Recognition

Abstract

In the age of globalization, internet plays a huge part in one’s life. It made the world smaller and knowledge is accessible within the tip of the fingers.  Industries need to cope with this development to survive and marketing is no exception. Marketing is an integral part of an enterprise that wishes to be recognized and make a profit. Now, to be at par with the technology people have today and with a huge number of people using the internet as their platform of communicating with the world, most businesses opted or shifted to market in the cyberspace. This is an opportunity to business owners to capitalize on the power of the Web in offering products or services with a minimal budget. Small and Medium Enterprises (SMEs) often have a limited budget to marketing. Online marketing or internet marketing is a platform used by most business entities today that wish to have a virtual presence at a cost effective way. Small and Medium Enterprises (SMEs) often resort in maximizing the Web because of its effectiveness, cost efficiency and wider reach. SMEs play a vital part in the economy and are considered as the modern lifeblood of a country’s economy due to the huge contribution to the Gross Domestic Product (GDP). This article focuses on the role of online marketing to SMEs for global recognition; the SME’s strategy/ies to maximize and utilize the internet to achieve national and global dominance. The advantages and disadvantages of using this kind of development are also analyzed and presented in this study.