The Attitude Level and its Relation to the Perceived Effectiveness of Information Dissemination Tools Used by the Philippine National Police –Police Community Relations Group (PNP-PCRG) to the Residents of Barangay Bagong Silang, Caloocan City

Abstract

This research aimed to know the attitude level and perceived effectiveness of the residents of Barangay Bagong Silang, Caloocan City on the Information Dissemination Tools of the Philippine National Police –Police Community Relations Group (PNP-PCRG) to their perceived effectiveness. Specifically, the awareness, knowledge level, attitude, perceived effectiveness and the relationship of the attitude and perceived effectiveness were investigated. The researcher anchored the study to Social Judgment Theory byMuzafer Sheriff to determine whether the residents’ ego-involvement anchors towards the latitude of acceptance, non-commitment and rejection. In this descriptive and evaluative research, the researcher employed quantitative approach using survey method. Questionnaires were administered to the simple randomly selected 398 residents of Barangay Bagong Silang, Caloocan City. Frequency distribution, percentage, weighted mean and Pearson’s R Correlation were statistical tools used in the data. Research found out that majority of the respondents are aware and moderately knowledgeable with agreed positive attitude towards the information dissemination tools used by PNP-PCRG. In addition to that, respondents perceived the tools as highly effective. Lastly, the researcher concluded that the agreed positive attitude of the residents of Barangay Bagong Silang, Caloocan City on the tools in the information dissemination of PNP-PCRG has a weak relationship totheir perceived effectiveness. With the results, various recommendations were given to the PNP, PCRG, Officials of Barang Bagong Silang Caloocan and its Residents.