The Visual Merchandising Strategies of the Franchiser-Retailers in the National Capital Region: Status and Effectiveness

Abstract

Providing consumers with the choice to provide relief to any of their needsand wants through the variety of product brands resulted in product patronage’s remedy that is manifested as customer traffic in uniquely presented retail stores. Many MSME retail outlets however, seem to have problems in effecting good store design sincethey still maintain their color-faded signages. In product presentations that are ineffective due to poor product display and poor customer service. If retail establishments would cater to different customers, how should the exterior and interior design visual presentation be like? The purpose of this study is to determine the effectiveness of visual communication of the retail environment design that it should support whatever brand concept there is in order to attract, inform, and persuade prospects.