The Marketing Strategies of Food Park Establishments in Pasig City

Abstract

This study adopted the descriptive method using simple random sampling technique, and a researcher-made instrument was the primary tool utilized to gather data. The target respondents were food park customers in Pasig City. Since the population was unknown, the statistician advised the researcher to disseminate survey forms to 385-400 people for the sample size. The researcher sent a total of 390 responses to the statistician and got a total of 335 actual responses in return due to incomplete answers on the survey forms of the respondents. The valid response rate was 70%, and the 335 actual responses were at 87% response rate, which makes it compelling. The survey form was administered from September 2018 through October 2018. Frequency, Percentage, Weighted Mean, and One-way Analysis of Variance were employed as statistical tools. The respondents of this study were aged 24-37 years old, female, employed, were earning between P10,001-P49,999 per month, single, and bachelor’s degree holders. Respondents assessed the marketing strategies of food park establishments in Pasig City “effective” in terms of product and place; while, “somewhat effective” in terms of price and promotion. There is a significant difference in the respondents’ assessment on the effectiveness of the marketing strategy of food park establishments in Pasig City when they are grouped according to gross monthly income and frequency of visit.