The Consumer-Subscriber Internet Service in Quezon City

Abstract

The Internet has made its way so deep into our lives that it’s practically a necessity. Sadly, the state of the Philippine Internet is lackluster compared to quite several other countries in the world, partly because of a costly speed-to-price differential and partly because our speeds do not stack up to the global average. Filipinos are using social media platforms 53 hours a week, which means awhole 11 hours more than the worldwide average of 42 hours and that’s the reason why the Philippines was named as the “Social Media Capital of the World.” But what makes the title more amazing is the fact that, according to Ookla, the world’s leading Internet speed testing company that ranks and index the download speed of broadband Internet speed around the globe, the Philippine has the second slowest in terms of Internet speed in Asia and one of the worst Internet download and upload speed in the world. According to grit.ph (2018), the slow development of ICT infrastructures (cell towers, fiber optic cables, etc.) is what is believed to be the main reason for the poor internet connection. They also noted that governments from other countries actively invest in the construction of these much-needed infrastructures, while here in our country, the task rests mainly on the shoulders of the private sector. Rumors of a third major telco player in the Philippine telecommunications industry have been buzzing around in the last few months, though nothing has been confirmed yet. Consumers can only cross their fingers that this new player will bring the needed boost and improvement so that everyone can enjoy affordable, fast, and reliable internet services. This studyhas been designed to explore the consumer buying behavior in terms of Internet service availed and at the same time will explore the factors that influence the purchasing patterns of selected respondents through the use of the Service Quality Model which was initially proposed by A. Parasuman, Valerie A. Zeithml, & Leonard L. Berry in 1985. The criteria used in this study in determining service quality include Reliability, Security, Convenience, Expenses, and Responsiveness.