Marketing Strategies of Local IT Distributors Anchored to the Trends in the Global Business Industry

Abstract

In today’s generation, Information Technology (IT) is as important as gold. Through technology, everything becomes possible, easier and faster. It is undeniable that IT distributors are one of the rising industries in the global and local business environment; they are the ones who deliver all the products to their customers across geographic location according to the specific market they belong to. IT distributor is the base of the IT supply chain, between the technology vendor and the IT reseller. Being an IT distributor, marketing strategies are very crucial yet significant in order to establish a good rapport to both customers, the business, and the manufacturers/principals. It takes a lot of effort to create a strategic way to be prominent in the business industry; that’s why most of the IT distributor focuses on the 4Ps; product, price, place and promotion strategy. By using the 4Ps, it’s easy for the IT distributors to communicate with the customers, retailers and business. A good local IT distributors perfectly understand how they would get the customers by pricing strategy, understand how the place or the location will affect the business, how they could earn their trust if they keep their products credible and reliable and most of all, how prominent they would be if they have a strategic promotion to anchor to the dynamic trend in the global IT industry.