The Information and Dissemination Campaign on the 7K Program of the City Government of San Juan: A Basis for an Intensified Information Campaign

Abstract

This research focuses on the assessment of the information and dissemination campaign on the 7k Program of the City Government of San Juan. This paper seeks to identify the effectiveness of the activities of the Public Information Department (PID) in informing the general public about the said program. Moreover, this study aims to recommend solutions on how to intensify the information and dissemination of PID. To attain the objectives of this study, the researcher employed the descriptive qualitative and quantitative method of research. The researcher surveyed with the selected residents of the City of San Juan. Then, an interview was performed to validate the data gathered in the survey. Findings showed that the activities and projects implemented by the PID are useful in informing and educating the people. This can be proven by the high level of awareness of the residents about the 7K program. To further intensify the information and dissemination of PID, it is hereby recommended to (1) conduct regular and consistent programs in relation to information dissemination; (2) to evaluate every program in order to immediately assess the effectivity of such and; (3) to have more training sessions and seminars for PID employees.