Television Advertisements on Consumer Buying Behavior: Towards Fast Food Restaurants
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television advertisement on consumer buying behaviorAbstract
The study was intended to assess the effectiveness of Television Advertisement on Consumer Buying Behavior towards Fast Food Restaurant in the City of Biñan. The descriptive survey method was used in this study to determine the profile of the respondents. A total of four hundred respondents (400) have participated in the study. The effectiveness of the television advertisement on consumer buying behavior towards fast food restaurant in terms of awareness and interest was effective, whereas, in terms of desire and action, the respondents’ assessments were somewhat effective. Advertisement placement through television format is still necessary to create awareness on the consumer level. Relevant content capturing the emotion and not purely product-centric advertisement could also be applicable in getting their interest. These marketing efforts pertaining to television advertisement helps the brand to create likelihood and repeat purchase as well.
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