The Marketing Strategies of Selected Food Parks in the City of Manila

Abstract

People who love to go on food journeys and then food parks are their most important thing. Similar to festive, food parks have a broad range of kitchens to fulfill cravings; food hub that proves to be a beautiful restaurant place for close friends and the whole family to bond while enjoying good food and excellent music. For a more extensive choice of clients, each food stall has a distinctive menu. It has affordable food, accessible parking, and excellent location for late-night cravings or beverages after job. The food park brought the trend of food to a different stage. This food fad swept the town through a storm that helped customers gain weight. Food served in food parks cannot be discovered in average shopping centres. The study aimed to determine the marketing strategies of selected food parks in the City of Manila. In this study, the researcher used the descriptive method of research. The type of descriptive method used is the survey method. To get the relevant information needed, the researcher used a survey questionnaire. The survey was conducted in various food parks in Manila, while the data was gathered by the personal distribution of questionnaires. Statistical tools were used to analyze the data. Results from the survey were presented. Frequency and percentage distribution, weighted mean, t-test, and ANOVA are the statistical tools used in this research. The majority of respondents were male, 18 –34 years old, finished Bachelor’s/Master’s degree, single, have a monthly income of P10,001 –P30,000 and visited food parks 1 –3 times within three years. All marketing strategies were rated “Effective” by the respondents. This means that the respondents perceived the marketing strategies in terms of price, place, and promotion of food parks in the city of Manila as useful. There was a significant difference in respondents’ assessment according to four marketing strategies when the profile was grouped according to monthly income/allowance and grouped by the number of times visited food parks in 3 years. There was a significant difference in respondents’ assessment to the product, price, and promotion when the profile is group according to Civil Status. There was a considerable difference when respondents profile is grouped according to the highest educational attainment in terms of price, place, and promotion. There was also a significant difference when respondents profile is grouped according to sex in terms of product.