Clients’ Preferences in Condominium Real Estate Investments in Metro Manila

Abstract

The main objective of the study was to assess the client’s preferences on condominium real estate investment in Metro Manila. Specifically, it sought to determine the client’s choices in investing in condominium properties in terms of affordability, accessibility, security, and amenities. The respondents of the study were 170 condominium owners’ in a selected municipality in Metro Manila who are using their property to generate income. The study utilized a descriptive method of research to identify, describe, evaluate, and analyze the responses of respondents of this study. The instrument used was a structured questionnaire, applying a Likert Scale to measure the client’s level of preferences in condominium investment. The data were gathered by conducting a survey based on purposive sampling. The collected data are analyzed using SPSS as a statistical tool. The respondents were mostly thirty to forty years old, male, single, and college graduate. The respondents were mainly earning an average monthly income of forty thousand pesos to less than fifty-five thousand pesos and owned only one condominium unit. The respondents assessed their preferences on condominium real estate investment as “Very Preferred” in terms of affordability and security. While on the other hand, they accessed accessibility and amenities as “Preferred.” The respondents prefer most the affordability of the property compared to other considerations. With this, the researcher recommends that real estate developer should offer affordable properties without compromising the quality of the unit and the experience clients deserve. Also, the researcher recommends that condominium management should ensure a well-guarded vicinity to avoid untoward incidents from happening.