The Degree of Attractiveness of Business Process Outsourcing, Fast Moving Consumer Goods, and Pharmaceutical Companies: A Comparative Study between Management Students of the University of the Philippines and the Ateneo De Manila University

Abstract

This study features the top competing industries in the recruitment of undergraduates. It also validates the career options of graduating college students of the two top universities in Metro Manila, namely, University of the Philippines and Ateneo de Manila University. In this vast changing society, the workplace has suddenly been populated by the new generation known as Millennial. The study also attempts to identify career options by looking into the respondents’ profile, their attitudes and traits, career planning, medium used in job search, and considerations in applying for a job. Moreover, this study aims to validate the following hypotheses: the population proportions in the level of attitudes and traits, and the external considerations in applying for a job of graduating college students are the same; and there are significant differences in career planning from top state and private universities.

 With the use of questionnaires, the data gathered was presented and analyzed. The respondents were 191 graduating college students taking Management degrees. Using the four point rating scale, the respective weighted means based on the data gathered was computed. The Chi Square Test and the One Way Analysis of Variance (ANOVA) were used to validate the hypotheses presented. After gathering all pertinent information, the results of this study showed that the fast moving consumer goods is the most attractive industry. The business process outsourcing and pharmaceutical companies need to enhance their recruitment strategies by joining job fairs and revisiting their job offers so that they may become fit to the needs of the new generation of employees. In addition, the study showed that there are significant differences in the choices made by graduating college students of different institutions. Furthermore, it is suggested that graduating college students be given opportunities to apply to their preferred company. This can be achieved with the help of the university, by creating programs that will promote qualified applicants.