A Study on Designing a Marketing Plan for a Start-Up Business in the Philippines

Authors

  • Loise Marie C. Ambat
  • Thomas Reese Cabagnot
  • Daniel Jasper C. Flores
  • Ryan Christopher F. Tiong

Keywords:

online pawnshop, marketing

Abstract

The study aims to design a marketing plan for a startup business, namely PawnHero. PawnHero is a startup business in the Philippines which focuses on online pawning. Their problem is they are in need of an effective marketing plan, but they have a limited budget because they are a startup business. The researchers identified the mission, vision, and the current marketing situation of the company, such as their current marketing strategy, marketing mix, target market, budget and their competitors. This is needed to align with the marketing plan the researchers will design. The researchers will use interview and survey methods in gathering data to educate them about the bystanders’ awareness to the company. After the data was gathered and analyzed, only 2% of the sample population knew of PawnHero. Due to this, the researchers concluded that PawnHero lacks brand awareness and is in need of a new marketing strategy. The researchers created a marketing strategy that integrates transit advertising with promotional marketing and social media marketing.

Published

2017-11-11

Issue

Vol. 1 No. 2 (2017): Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings

Section

Articles

License

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