The Online Food Delivery Practices of Quick Service Restaurants in the National Capital Region
Keywords:
Online Food Delivery Practices, Quick Service RestaurantsAbstract
The study was intended to determine the level of consumer satisfaction on the online food delivery practices of quick-service restaurants in the National Capital Region. The researcher gathered the necessary data using survey questionnaires.
The respondents were aged 21 -25 years old, predominantly female, and single, college degree holders, working at the private sector, with a frequency of purchase though online food delivery of once a month and have been customers for about less than a year, and majority source of the quick-service restaurant is McDonald's. The Respondents’ Level of Satisfaction on the Online Food Delivery Practices of Quick Service Restaurants in the NCR in Terms of Tangibles, reliability, responsiveness, assurance, empathy, and convenience were assessed as “Satisfied”. There was a significant difference in all aspects of tangibles, reliability, responsiveness, assurance, empathy, and convenience when grouped by age. When grouped according to sex, there was a difference in Reliability, Tangibles, Responsiveness, Assurance, and Convenience. Significant differences were noted in the respondent’s when grouped according to Employment in terms of Responsiveness, Empathy, Tangibles, Convenience, and Assurance. When grouped according to the Frequency of Purchase through Online Food Delivery, there was a significant difference in terms of Reliability, Tangibles, and Responsiveness. When grouped according to Number of Years as Customer of Online Food Delivery, there was a significant difference in terms of Empathy and Assurance.
As such, recommendations were made by the researcher to improve the Online Food Delivery Practices of Quick Service Restaurants in the National Capital Region.
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright & Disclaimer
Copyright© 2017
Copyright for the texts which include all issues of Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings are held by the AAMJRCP, except if otherwise noted. The compilation as a whole is Copyright© by AAMJRCP, all rights reserved. Items published by AAMJRCP may be generously shared among individuals; however, they may NOT be republished in any medium without express written consent from the author(s) and advance notification of the AAMJRCP Editorial Board. For permission to reprint articles published in the AAMJRCP, please contact the Editorial Board at publications@ascendensasia.com.
Disclaimer
Facts and opinions published in Ascendens Asia Journal of Multidisciplinary Research Conference Proceedings (AAMJRCP) express solely the opinions of the respective authors. Authors are responsible for their citing of sources and the accuracy of their references and bibliographies. The editors cannot be held responsible for any lack or possible violations of third parties’ rights. Interested parties may also directly contact authors to request for full copies of the journal proceedings.
