The Marketing Mix Strategies of Remittance Companies in Makati City
Keywords:
Marketing Mix Strategies, Remittance CompaniesAbstract
This study has covered the effectiveness of the Marketing Mix Strategies of Remittance Companies in Makati City as assessed by its clients. The researcher particularly covered the service (product, price, place, and promotion strategy of Remittance Companies. It assessed the effect of different strategies of Remittance companies toward their clients.
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