Effective Elements Infographic Poster Statement T-Shirts Cause Empathy Filipino People Metro Manila Save Sulu Hornbills

Abstract

The main objective of the study is to determine the elements of an effective infographic poster and statement T-shirt, which invoke empathy in the Filipino people and spread awareness about the endangerment of the Sulu Hornbills. The researchers based the means of gathering data using the IPO method wherein they interviewed professionals who have experience in the field of graphics design and a bird expert through e-mail and social media. These said professionals that were selected have an educational and professional background from the graphics and design field, and that the experiences that they shared helped giving input for the researchers to apply on producing their product. It is found that the following elements in effective infographic posters and statement T-shirts are well-planned lay-out and design, themed typography, message and idea, and color psychology. Based on what was found, with proper use of these elements on the products, it can be an effective attention grabber and empathy-invoking for the audience to take action or have a feeling of awareness of the Sulu Hornbill specie that is endangered to run out.