The Filipino Millennial Prosumers Traits Preferences in the Fast Food Industry in the National Capital Region

Abstract

The study attempted an exploratory research  on Filipino Millennial whether their traits preferences are similar to their global counterparts. There were 8 aspects used in the study namely Sense of entitlement, Always in a hurry, Narcissistic like personality, I’m a social creature both online and offline, Seemingly Lazy. Less friendly service, Dine, shop, travel with friends, and Cause Marketing. 7 aspects were found to be strong except I’m a social creature both online and offline. The study concluded that even if Globalization influences traits preferences of Filipinos there still are strong ingrained traditional beliefs and customs which serves as moral compasses for Filipino norms in a Filipino society.