Gen Z-Level of Behavioral Competencies and Implication on Corporate Setting

Abstract

Generation Z refers to the generation born between 1997-2012, following millennials. This generation has been raised on the Internet and social media, with some of the oldest finishing colleges by 2020 and predicted to bring a drastic change in the workforce. Insider Intelligence has been tracking Gen Z's characteristics, traits, values, and competencies to develop in-depth statistics, facts, and strategies targeting what will soon become the largest cohort of employees or workers. As Gen Zers are about to step into the workforce, the impact of their entry will be swift and profound, its effects rippling through the workplace, retail consumption, technology, politics, and culture. Radically different than Millennials, this generation has a unique perspective on careers and how to define success in life and the workforce. Recent studies affirm that this generation possesses advanced digital tools and technology skills, comfort with analytics and data, business management and design, and creative skills. These skills elevate the generation's competencies to a higher level. In fact, by the end of this decade, workplaces are expected to imbibe vast differences to harness the distinct advantages this generation will bring to the productivity level in the Philippine corporate setting. Thus, this research intends to study Generation Z's level of behavioral competencies, which is mapped out to personal qualities in the form of knowledge, aptitude, attitude, traits, and motives and its potential impact on the future of the Philippine Corporate setting. The result indicates Gen Z's attitude, which includes cultural sensitivity, emotional receptiveness, optimism, and integrity, shows a very high level of competency. It also shows no significant difference in behavioral competencies related to the Gen Z year level. As such, this implies that Gen Z can create a diverse and inclusive environment after a significant reorganization that brings together different cultures, ideas, and experiences. They can identify creative approaches to develop workforces that benefit from diverse strengths. Lastly, this study was able to validate Gen Z's competency in the area of design and creative skills.