Stimulating Teenage Enterprise: Offering an Alternative Therapeutic Fragrance Oil Infused with Coffee

Abstract

This study aims to determine the viability and future potential of launching our experimental coffee aroma oil product into an enterprising teenage business. These studies demonstrate how effective essential oils are at maintaining physical, spiritual, and emotional well-being.

 The purposive sampling technique was employed by therapists and fourth-year B.S. Entrepreneurship students. The quantitative experimental research design was through questionnaires. The researchers used a quantitative approach to gather data. The study respondents were five therapists and five B.S. Entrepreneurship students.

Based on the results of the study, the proposed assessments of the two groups of respondents on the influence of coffee in essential oil in terms of Healing Effects are based on the results, and the product effectively contributes to reducing headaches and other muscle pains. Aromatic Effects Based on the results, the aromatic profile of coffee contributes significantly to the product's benefit. Based on the results, the coffee aroma has a soothing quality that can help induce a sense of calmness, making it beneficial for relaxation during therapy sessions. Based on the results of the above-mentioned variables, the therapist obtained an overall weighted mean of 3.38 while the Entrepreneurship students obtained an overall weighted of 3.53, a t-computed of0.568, a degree of freedom of 8 and alpha of 0.05 with a t-critical of value of 2.306. The t-critical is greater than (>) the t-computed. Thus, the remarks of the Therapist and B.S. Entrepreneurship students are accepted. Therefore, there is no significant difference between the assessments of the two groups of respondents in terms of healing effects, aromatic effects, and calming effects. Marketing strategies for offering therapeutic products or services. This marketing strategy helps stimulate teenage enterprises to offer therapeutic products. Based on the results, highlighting the unique selling points of essential oil is the most suggested marketing strategy for offering therapeutic products or services.

 The researchers recommend selling an alternative therapeutic fragrance oil infused with coffee that can be used by all genders and using it to start a business. Maintaining market trust requires swiftly handling any bad press, consumer complaints, or product recalls. The use of good packaging with a uniquely good quality of the product for the marketing strategy.