Jojo:Adblocker: Blocking Unnecessary Advertisements for People Who Use Google Chrome

Authors

  • John Lawrence Joson General de Jesus College
  • Ashley Lorenz Paras General de Jesus College
  • Lerica Kate Trinidad General de Jesus College
  • Amiel Ardee Aclan General de Jesus College

Keywords:

Google Chrome, Ad-blocking, Effectiveness

Abstract

The Backlinko report from 2021 highlights the growing popularity of Google Chrome as the primary browser, with approximately 2.65 billion users. The user base has increased by 0.48% compared to the previous year, indicating Google Chrome's strong presence in the global market. However, online advertisements have become widespread, appearing in different forms and raising concerns about privacy, security, and web experience. To address these concerns, researchers suggest JoJo: Adblocker as a solution to enhance the user experience by removing website ads. The study aims to evaluate the effectiveness of the Adblocker and identify any potential issues encountered while using it for internet browsing. This study used the Contrast methodology to compare the ad filtering capability and RAM usage of two ad-blocking tools: JoJo Adblocker (a Google Extension) and AdGuard (an application). The researchers aimed to highlight the differences between these tools regarding their ability to filter ads and the amount of RAM they use. They measured the effectiveness of the tools by accessing a website and comparing the number of blocked ad requests to the total number of page requests. RAM usage was measured using Reliability Testing and monitoring changes in memory usage through the computer's Task Manager. The study found that JoJo: AdBlocker, a Google Extension, outperformed AdGuard, an application, regarding ad-blocking effectiveness.

JoJo: AdBlocker performed better by blocking 26% more ads than AdGuard, achieving a high blocking rate of 99% for various ad categories, except for analytics ads. AdGuard, on the other hand, blocked 73% of 137 ad requests across six categories, resulting in 108 blocked ads. However, JoJo: AdBlocker still has room for improvement as it could not block analytics ads. Additionally, the study found that JoJo: AdBlocker, unlike the control group and AdGuard, reduced RAM usage, indicating an efficient approach that improves device performance. Based on the data analysis, JoJo: Adblocker, a Google extension, appears to be a highly efficient instrument for blocking ads in Google Chrome. Moreover, JoJo: Adblocker can also help reduce RAM usage compared to AdGuard and browsing without an ad-blocker. Different approaches, such as machine learning, may be implemented to boost the ad blocker's efficiency and performance.

Published

2023-10-23