Extent of Using Social Media as a Marketing Strategy: Basis for Proposed Marketing in Grade 12 ABM Students at the Bestlink College of the Philippines


  • John Lee Ar Aguilos Bestlink College of the Philippines
  • Rinna Bayaborda Bestlink College of the Philippines
  • Rena Joy Espiritu Bestlink College of the Philippines
  • Erica Gayo Bestlink College of the Philippines
  • Jharene Uriel Hernandez Bestlink College of the Philippines
  • Ashlei Keith Sappal Bestlink College of the Philippines


Business, Customer, Social Media


The study shows how much influence social media helps ABM students in their business marketing strategies. It also consists of different opinions expressed from purposive sampling. This research was done by gathering information through a survey questionnaire with participants from Bestlink College of the Philippines in Quezon City. The researchers utilized a quantitative approach and survey questionnaire to extract information from the Students. The respondents of the study were 50 selected Grade 12 ABM Students. Based on the study results, marketing strategies in Students addressed the above-cited extent and helped the Grade 12 ABM Students recognize and effectively use social media as a tool for Customer Engagement- creating a bond with customers helps the customer feel connected with the business. Marketing Cost- It helps businesses to track the marketing cost easily. Attraction to Bigger Audience- It helps businesses to improve their search engines.

Competition helps businesses to find new concepts. Brand Loyalty - It helps businesses to build a relationship. Cost- Offering customers cost-effective products that help the business gain more customers. Sale- Helps businesses distinguish the number of new customers who bought per period. Management- Proper Advertising can make a business develop good management. Brand Awareness- Boosting search engines can help business owners publicize their products. Customer Service- Provides support to both prospective and existing customers. Data Connections- Being aware of the customer's internet connection can aware the business owners. Communications-It is one of the vital keys of businesses. Scammers- Business owners should be aware of the problems the customers and their businesses face. Cyber Security- Business owners must also prioritize the security of their software. Product Shipments- Businesses must improve visibility throughout the shipping process. Social media can help people engage with their customers and get feedback about their business. Business people can use social media to improve their marketing strategies, such as advertising and promotional giveaways. Researchers may help future researchers by giving them information for potential improvement of social media benefits and impact on businesses, helping them to gain more customers, review feedback and build customer loyalty.