Factors Affecting the Decision of Freshmen Students in Pursuing Business and Accountancy Programs in University of Batangas

Abstract

INTRODUCTION

This research aims to determine the profile of the chosen respondents, to identify the primary factors that concern freshmen students in pursuing Business and Accountancy programs, specifically economic, social, and environmental facets.

METHODS

The researchers exploited the focus group by stratified sampling. We utilized survey-questionnaires for60 freshmen students from University of Batangas taking up Business and Accountancy Programs.

RESULTS

Respondents revealed that their capability to support their family financially for economic factors, suggestion of others based on their experiences for social factors, and quality education the university offers for environmental factors were the highest agreed reasons why they chose Business and Accountancy.

DISCUSSIONS

The results showed the factors that freshmen students of CBA department take consideration in pursuing Business and Accountancy Programs.