Facebook as an Effective Marketing Strategy

Abstract

INTRODUCTION

Today social media becomes a daily part of everyone's life. This study will examine the use of Facebook as effective marketing strategy for doing business.

METHODS

Thematic coding was used to gather data through a transcript interview with the research respondents. The researchers identify online marketers that use Facebook as their marketing platform in selling their products.

RESULTS

The study was able to find out the effectiveness of Facebook for marketing since it has a lot of advantages in terms of advertising and promotion of a particular product in the market. The researcher also found out the online marketer choose Facebook, first, for it is a personal way of marketing. Second, reaching a wide range of market because Facebook has a lot of user. Third, no text limit in marketing making it a more convenient way of marketing products.

DISCUSSIONS

The effectiveness of Facebook as a marketing strategy was found to be advantageous.