Elementary School Heads' Capability in Social Marketing for School Success in the Implementation of the Enhanced K to 12 Program
Keywords:
Elementary School Heads' Capability, Social Marketing, School Success, Enhanced K to 12 ProgramAbstract
INTRODUCTION
The DepEd’s K to 12 Program’s primary objective is to produce functionally literate citizens who are self-reliant, patriotic, and service-oriented. The success of an educational program lies on the effective and efficient leadership of the school head, whose social marketing capability is vital. They must consider their capability and knowledge of implementation of different aspects of social marketing and subsequent constraints in implementation. This study is significant in order to address the constraints faced by school heads on social marketing for the school’s success.
METHODS
The Descriptive-Inferential Method with DocumentaryAnalysis was used. Using a questionnaire, the tool determined the school heads' capability for social marketing for school success in relation to the enhanced K to 12 Program. There are 212 school heads from the 5th Congressional District of Camarines Surand 40 from Iriga City. The Kuder Richardson Formula 21 was employed. A five-point rating scale was adopted. The survey questionnaire was prepared, distributed, and retrieved personally. Results were tallied, tabulated, and analyzed.
RESULTS
Many of the school heads were not knowledgeable of any social marketing strategy. Likewise, they were not much aware that this strategy enhances a school’s performance. Also, awareness of the resources needed to create effective social marketing was lacking. Indifferences of the staff and inability to institutionalize the use of data gathered were some of the constraints they have encountered. A proposed seminar and training program and conduct of a further study on the assessment of the effectiveness of the output of this study are some measures the researcher recommends.
DISCUSSIONS
Awareness of the school heads on social marketing for school success needs to be enhanced. The extent of their implementation on social marketing strategies must be developed.
