Website: Effective School Marketing Strategies for Asian Institute of Computer Studies, GMA, Cavite

Abstract

INTRODUCTION

Online promotion in the form of websites plays a major role in advertising and marketing. It is one of the new and pursued strategies by various businesses. People tend to be smarter and practical as well that instead of visiting the actual place, they would make surveys and browse services and products of a certain store or company and get the ideas that they want and need before doing any transaction with the business. It would also help the business to leave a good impression to the customers.

METHODS

This study utilizes the descriptive approach which describes data and characteristics of the study. It is also used to provide specific numbers or statistics of occurrences like averages or central tendencies. The best way to describe a descriptive research is by using surveys. It involves the following procedures: Interview, Observation and Analysis, Surveys, and Assessment.

RESULTS

The results revealed/indicated that the web pages being easily readable, clear and easy to understand is the top reason why AICS GMA BRANCH website is effective with average of 4.9%, followed by value proposition with 4.84%. As noted above, among all predictors, it is obvious that readability is very important. It is imperative that the site is not too cluttered with text and images. The font size needs to be large enough to be readable and clashing colors need to be avoided. It’s essential that the user immediately realizes that the site is of potential use to them. In conclusion, based on the output from the surveys, we can say that the current AICS GMA website is effective because information is clearly provided to the users and the unique selling point of the site is stated on the homepage having a total average of 4.4 %.

DISCUSSIONS

It can be concluded that AICS has an effective website that is very functional for the students, guests and all its users. With its current website, it meets the needs of its users. The authors recommend to the future researchers to come up with a wider scope of study by including other predictors such as search engine optimization, design and contents of the website. Future researchers can improve the study by adding more details in relation to the technology.