Effective School Marketing Strategies for Asian Institute of Computer Studies, GMA, Cavite

Abstract

INTRODUCTION

Online promotion in the form of websites plays a major role in advertising and marketing. It is one of the new and pursued strategies by various businesses. Consumers can easily connect to the World Wide Web. People tend to be smarter and practical as well that instead of visiting the actual place, they would make surveys and browse services and products of a certain store or company and get the ideas that they want and need before doing any transaction with the business. It would also help the business to leave a good impression to the customers.

METHODS

This study used the descriptive research design, which is also known as statistical research which describes data and characteristics of the study. It is also used to provide specific numbers or statistics of occurrences like averages or central tendencies. One of the best ways to describe a descriptive research is by the use of surveys. It involves the following procedures such as interview, observation and analysis, surveys, and assessment.

RESULTS

The results revealed that web pages being easily readable, clear and easy to understand is the top reason why AICS GMA, BRANCH website is effective with an average of 4.9%, followed by value proposition with 4.84%. As noted above, among all predictors, it is really obvious that readability is very important. It is important that the site is not too cluttered with text and images. The font size needs to be large enough to be readable and clashing colors need to be avoided. The next top predictor is trying to impart to us that it is extremely important that the user immediately realizes that the site is of potential use to them. Based on the output from the surveys, we can say that the current AICS GMA website is effective because information is clearly provided to the users and the unique selling point of the site is stated on the homepage having a total average of 4.4 %.

DISCUSSIONS

It can be concluded that AICS has an effective website that is very usable for the students, guests and all its users. With its current website, it serves the needs of its users. The authors recommend to future researchers to come up with a wider scope of study by including other predictors such as search engine optimization, design and contents of the website. Future researchers can improve the study by adding more details in relation to the technology used.