Perceptions towards Accountancy: Barebones for a Communication Strategy

Abstract

INTRODUCTION

The researcher intended to know how Grade 10 students perceive Accountancy as a course. The results of the study can be the bases in initiating a communication strategy, as part of career guidance for incoming Senior High School students. These can also help address possible misconceptions about the course. These activities will not only increase the number of enrollees for Accounting, Business, and Management (ABM) strand but more importantly, help the students decide what tracksuit them best.

METHODS

This is a quantitative study with 147 grade 10 students. A research-made questionnaire was used to gather data. The researcher sought for the profile of the respondents in terms of age, sex, family income and grades, and the perceptions of the respondents of Accountancy as a program. A communication strategy to address the possible misconceptions about the Accountancy program, how to help incoming SHS students choose their strand, and promote the ABM strand was also determined.

RESULTS

Most of the respondents are 14-16 years old females, with 5001-10000 family income, and have 79-85 grades. The majority of them perceive that Accountancy is about business, Mathematics, and money. They disagree that only those intelligent students can take the Accountancy course.

DISCUSSIONS

A communication campaign is proposed tobe done in conjunction with the career guidance activities initiated by the junior and senior high school faculty members, and the guidance office of the school. This is to further inform the students about the various skills required, the opportunities, and trends in the field of ABM. This also intends to help students to have a clear view of what Accountancy, Business and Management strand is about.