Perception of Senior High School Students on the Advantages and Disadvantages of online Business

Abstract

INTRODUCTION

As the generation reached the twenty-first century, innovation increases day-by-day. Furthermore, global marketing is upgrading simultaneously. In this study, we aimed to assess the business strategies used in online businesses, determine the difference between online business and traditional business and the advantages and disadvantages of online business.

METHODS

A descriptive method was used as the research design. Using the validated survey questionnaire, we conducted multiple surveys to different Grade 12 students under Academic Track at Kapayapaan Integrated School. 81 students from different strands responded to the survey questionnaire. A presentation and tabulation of data were also formed using the quantitative analysis.

RESULTS

Findings disclosed that most business strategies used in online business are the ones that use social media. In terms of differences, results showed that the leading advantage is that online businesses can reach a wider range of audiences/shoppers than traditional businesses. On the contrary, an online business can cause issues to the customers in terms of the trust that was the leading disadvantage of online business.

DISCUSSIONS

The results showed the awareness of online consumers/shoppers in dealing with online businesses. Findings will help the consumers/shoppers for them to become cautious of what they are buying online. The application of self-reflection and self-awareness are constant factors in dealing with an online business.