Organizational Management of Select Modern Retail Establishments

Authors

  • Mark B. Madrid

Keywords:

organizational management, modern retailing

Abstract

The study entitled Organizational Management of Select Modern Retail Establishments aims to determine the effectiveness of some establishments in light of Retail Trade Liberalization Law. Most retail establishments have changed their operational strategy to a modernized marketing technique, an expanded and broadened direct importation of different brands, unique selling proposition, and retail-tainment. With these changes, some retail establishments have been adjusting their operational business strategy to align with the policy. This descriptive research will focus and gather data regarding organizational management of selected modern retail establishments (SM Retail, Robinsons Retails, Pure gold Price Club, and RustanSupercenter) via questionnaire to direct hired employees,and interview to some personnel, utilizing old files and documents as fact reference, and through conducting web research. With this research, retail establishments and personnel will be able to recognize the status and result of the organizational management in compliance with the law, the effectiveness of their new operational strategies, and to identify problems encountered and long-term recommendations for the business. Recommendations of this research might be a great help to improve organizational management of some retail establishments, to enable them as competition in the global marketplace, and to initiate ongoing changes as a part of the retail industry’s marketing strategy.

Published

2018-04-18