The Role of Organizational Development in the Business Sustainability of Selected Fastfood Establishment

Abstract

Sustainability is an emerging trend that is imperative for businesses to understand and implement into their everyday practices. The triple bottom line of sustainability includes not only looking at economic performance, but also considering environmental and social impacts as well. Companies that build their business practices with sustainability in their organization's culture and strategy will have greater chances of success than companies that have to transform their practices. Sustainable consumption has become a core objective and one of the biggest factors of change for individual consumers looking to do their part in saving the environment. Companies have responded by bringing out new brand and product introductions in line with sustainable interests. Numerous companies in the food industry utilize best practices of sustainability. Each of these companies utilizes the triple bottom line of sustainability, and many of them were built with sustainability in their organization's culture and strategy, which is what greatly, contributes to their success.