Organizational Challenges in Implementing Business Process Reengineering in Hotel Industry

Abstract

The challenge of hotel industry for them to sustain its growth, meet the dynamic demands of its customers, and respond to the technological advancement is highly evident. Hotels are finding its way to address the challenge with minimum cost on their end. Business Process Reengineering (BPR) is one of the solutions adopted by organization. It is a functional strategy of re-evaluating the processes in the organization in order to improve the output, reduce the turn-around time,and maximize the use of the resources (Hammer, 1990). Along the implementation of this strategy, a lot of variables should be taken into consideration to realize the benefits of the initiatives. These variables resulted to challenges in the implementation of the strategy. The benefit of identifying these challenges is to enable future change managers to consider in anticipation these factors, so that they can plan on how to mitigate the risk or cost of failure of the initiative should they decided to adopt this as well, especially those in the service oriented businesses such as the hotel industry. This journal sifts to different scholarly works pertaining to BPR and how the change is managed by different hotels. This aims to identify the challenges faced by the hotel industry in different environment. Understanding the challenges and factors that drive the innovation of business processes will lead to generation of solutions for the future implementers. This will also aid researchers of tourism and hospitality industry on how to improve the delivery of services and the industry.