The Role of Organizational Culture on Employee Attraction, Productivity and Retention

Abstract

Organizational culture or corporate culture is the method of shared values and beliefs that aggressively influence the behaviors of the members of the organization. The word shared means that employees interpret these values the same way as they are guided by these, every day of their lives (DuBrin, 2011). Company culture is often times a key factor in long-term success of the organization. However, in spite of its importance, most organizations pay quite little consideration to culture, simply letting it develop through time (Robinson, 2008). Attraction, productivity,and retention are huge issues in organizational development in the current times (and always). That is why employers must ensure that, through their corporate culture, they are able to take into account every aspect that truly matters to their current and future employees. This study aimed to identify the role of organizational culture on employee’s attraction, productivity, and retention,as well as the factors that would help current and future employees decide if a company is worth working for.