The Effect of K-12 Implementation to Private Higher Educational Institutions’ Promotional Activities and Its Organization

Abstract

The development of the Philippine educational system faces great developments to adhere with the global standard of education. K-12 implementation is a government’s program to comply with the global requirement where twelve years of basic education is required. Private Higher Educational institutions (HEIs) were greatly affected due to the decreased or a total zero enrolment for the academic year 2016-2017. This resulted to a retrenchment and reorganization of the operations of these schools. With these developments in the Academe, to sustain profitability and to ensure that private HEI will acquire more students to enrol to their institution, strategies are revisited, evaluated and formulated new and innovative ways on how to survive the effect of the K-12 program implementation including its promotional strategies to promote and sell the services of educational institution as a business entity.