The Demographic Profile of Small-Scale Business Consumers and its Relation to Consumer Rights in Poblacion, Rosario, Cavite

Abstract

INTRODUCTION

The market is growing faster due to technology were all products are free and fast-moving with fewer restrictions. These make consumers often fail to choose the right one. In this generation, fake products, scams, hoaxes, and false advertisements are also growing due to the lack of information that a consumer has This study would like to determine the factors that affect the level of understanding of small-scale business consumer with regards to consumer rights in Rosario, Cavite. These will reveal the factors why most of the consumers often fall into it.

METHODS

This study is a Quantitative Non-Experimental Descriptive Design used a Quantitative Correlational Study utilizing the chi-square test for the nominal and ordinal variables. The samples are 60 respondents that were drawn through random sampling in Poblacion, Rosario, Cavite that was answered through self-administered approach, specifically the paper and pencil surveys.

RESULTS

The result shows that there is a significant relationship on several demographic profiles, precisely the economic status, educational background, and occupation on the level of understanding of small-scale business consumers with regards to consumer rights. Were the factors under, except low-income earner, college and university graduates and government employees, shows a low level of understanding in consumer rights in Rosario, Cavite. The researchers proved that the level of understanding of the consumers is affected by some demographic profile of the respondents.

DISCUSSIONS

Based on the result, consumers with a low level of understanding about consumer rights are still abundant. Therefore, researchers recommend the need to tighten and give more attention to the education of consumer rights consistently in various ways like on authorized media for optimum result. These will increase consumer awareness when it comes to their rights that will significantly reduce consumer problems.