The Impact of One Town One Product on Business Environment in Selected Areas in Cavite

Authors

  • Annabelle Bughao

Keywords:

One Town One Product (OTOP) Program, Business Environment (internal and External Environment) and Entrepreneur

Abstract

INTRODUCTION

The main purpose of the study was to determine the impact of the One Town One Product (OTOP) Program on Business Environment in selected areas in Cavite namely: Amadeo, Alfonso, indang, General Trias, and Bacoor, Cavite.

METHODS

A self-made questionnaire was the primary tool in achieving the researcher's purpose of the study. It was participated by thirty (30) respondents per area,composed of entrepreneurs, beneficiaries and the local government units (LGU) -with a total of one hundred fifty (150) participants. for the methodology, the study utilized the Frequency-Percentage Distribution, Weighted Mean, and Analysis of Variance (ANOVA).

RESULTS

The result shows the profile of an entrepreneur who avails the program were employed; age between 30-39 years old, married; college graduate and with 1 to 9 years length of service. It also shows that the business profile who avails the program has a distinct business name and product per area. Most of the respondents engaged in merchandising type of business; chose a partnership form of business organization and was established for one (1) to nine (9) years. OTOP program has a high impact in the external environment due to a great contribution to the economic condition in different areas for the reason that it gives employment and generates income; while, in the internal environment, marketing got a high rank because they provided trainings for each entrepreneur, support their product designs, labeling, and product promotions.

DISCUSSIONS

The result signifies the great impact of One Town One Product to the entrepreneurs and economy.

Published

2019-01-18