Marketing Strategies of Private Schools in the Province of Cavite

Authors

  • Emelen Verano

Keywords:

marketing strategies, product, price, place, promotion, private non-sectarian schools, Cavite

Abstract

INTRODUCTION

This study sought to assess the effectiveness of marketing strategies of the private non-sectarian schools in the province of Cavite.

METHODS

The descriptive method of research utilized a research made-questionnaire and interview. The respondents of the study consisted of 394 grade 9 and grade 10 students from private non-sectarian secondary schools and were identified using the simple random sampling technique. The data gathered were treated using the statistical formulate frequency and percentage, weighted mean, T-test, and Analysis of Variance.

RESULTS

Majority of the respondents were grade 9 (junior high) students with 50.50 percent; 50 percent for both female and male; 28.2 percent belonged to the group with 4 or more number of siblings; 55.3 percent belonged to the group with only 1 sibling attending the same school within the school; 47.5 percent belonged to the group with dual income-earners in the family; and 59.1 percent proximity is near to the school. The respondents assessed the aspect of Products as "Effective" with a grand mean of 4.09. The respondents' perceptions agreed in terms of product, price, place, and promotion when respondents were grouped by sex, number of siblings, number of siblings attending to the same school within the school year, and number of income-earners in the family in their assessment on the effectiveness of the marketing.

DISCUSSIONS

The results determine the need to further strengthen its ability to become home of board top-notchers and passers that will create a powerful image and reputation. More focus on their promotion particular in Advertising strategy through the use of local radio stations in the province of Cavite to reach out to clients as this medium is affordable and have a wide coverage area.

Published

2019-01-18