Customer's Rating: Effective Marketing Strategies of Small Businesses in Maddela, Quirino-Public Market
Keywords:
Marketing Strategies, Small Business, EntrepreneursAbstract
INTRODUCTION
Thousands of small businesses start every year but a significant number of them fail by the first year of their operation or earlier while majority shut down before their second year. Small businesses in Maddela are increasing rapidly. With that, the researchers' topmost priority is to fill the gap in understanding the marketing strategies of small business entrepreneurs that help them last in the industry. The purpose of this study is to provide information about imperative marketing strategies.
METHODS
The researchers used descriptive research design. Data were collected using a questionnaire composed of 10 questions focused on service quality, marketing strategy and store environment. 50 owners of small scale businesses around Maddela, Quirino were identified and randomly selected. The researchers identified their sex and civil status (single or married) in identifying significance.
RESULTS
The highlights of the study are as follows: (1) majority of the respondents were female (70%). There are more married (66%) respondents than their single (34%)counterparts; (2) there is no significant difference on the marketing strategies of small businesses when grouped according to sex with a (.972) p-value which is greater than the level of significance at 0.05; (3) there is no significant difference on the marketing strategies of small businesses when grouped according to civil status. With a p-value equal to 0.68 that is greater than the level of significance at 0.05.
DISCUSSIONS
The result shows that sex and civil status were not factors in the increasing closure of these small businesses. Hence, the great importance of the strategies of these entrepreneurs on small scale business prevails as these are the most crucial and effective way of running a business. These imperative strategies are worth adapting to address the created demands of the public through globalization and technological advancement.
