Comparative Analysis "on Sales Strategies on Microbusiness"

Abstract

INTRODUCTION

Businessmen have their own strategies. Success depends upon how effective and efficient the strategies of business owners are. The researchers were motivated to conduct this study to find out the result of the comparative analysis of sales strategies on micro business. The purpose of this study is to determine the strategies employed by the businessmen. Specifically, it answered the following questions: (1) What are the strategies in marketing products? (2) What are the challenges encountered in product selling? (3) How do businessmen maintain profit for selling products? (4) Is the profit enough for daily expenses?

METHODS

The researchers used a descriptive qualitative method focused on the opinions, experiences and answers from the participants' perspective. This method includes observation, questionnaire, and interview. The data were gathered through interviews with six selected businessmen as participants of this study. The recorded interview was carefully transcribed word for word. Transcription serves as the basis of study conclusions and findings. Themes were patterned across data sets that were important to the description of phenomena.

RESULTS

The answers of the respondents on the question above, and select significant statements from the respondents, were used by the researchers to come up with the following themes: Theme 1 is focused on the business strategies that are performed by the businessmen and businesswomen; Theme 2 highlights the customers satisfaction on the product; Theme 3 is all about the challenges that the businessmen and businesswomen encountered; Theme 4 is concentrated on the benefits that the businessmen and businesswomen gain from their business.

DISCUSSIONS

As Accountancy and Business Management (ABM) students, it is important to know the different strategies of businessmen and businesswomen that can be applied to future businesses. Future entrepreneurs can adopt their ideas in order to build a business. Unity is one way to achieve targeted goals that this study needs. in completing this study, the researchers encountered different strategies of businessmen and businesswomen on micro business. The participants of this study gives inspiration on how to manage micro businesses.