The Relationship Between the Marketing Strategies and Sales of Red Ribbon and Goldilocks at Balayan Public Market: An Evaluation

Authors

  • Aivan de Leon

Keywords:

Marketing strategies, sales, increase

Abstract

INTRODUCTION

Marketing strategies are one of the key factors that help the business boost their sales. These strategies also introduce the business to its market. The researchers came to the idea of evaluating the marketing strategies of the two dominating and popular bakeshops in Balayan, the Red Ribbon and the Goldilocks, knowing how marketing strategies affects the sales, determining the significant relationship of marketing strategies and sales of Red Ribbon and of Goldilocks.

METHODS

It is a quantitative research with a descriptive and correlational method of research design. Questionnaire method of data collection was used in this study to obtain primary and personal data. The researchers made use of Five-point Likert Scale method wherein the respondents were asked to rate if they were agreeing or not in the given statements written in the questionnaire. Non-Probability Sampling was used in evaluating the relationship marketing strategies and sales of the businesses specifically the Purposive or Judgmental type of this sampling technique and the respondents were the managers and his/her subordinate workers of Red Ribbon and Goldilocks. T-Test of Independent Sample Means was also used in the study and Pearson and Product MomentCorrelation for the relationship of the two variables.

RESULTS

The study showed that the Red Ribbon and Goldilocks were practicing various marketing strategies and those strategies were helping them in introducing their products to the market, attracting customers and increasing their sales. The researchers found out that the p-value was 0.63 with an interpretation of not significant and Pearson " ̃r' value of 0.63 in Red Ribbon and 0.75 in Goldilocks with an interpretation of both moderate positive correlation.

DISCUSSIONS

Therefore, the researchers found out that the marketing strategies practiced by the Red Ribbon had no significant relationship with the marketing strategies used by Goldilocks and there was a significant relationship between the marketing strategies and sales of Red Ribbon and of Goldilocks. Thus, both Red Ribbon and Goldilocks may add and make more creative and innovative marketing strategies that can surely give a positive effect for their sales, profitability, growth and success.

Published

2019-01-18