The Talipapa Business as a Marketing Option for Agricultural Crops

Abstract

INTRODUCTION

Agriculture is a major source of income in the province of Quirino. Diffun as one of its municipalities known as capital of vegetables producer in the province. Variety of vegetables plantation can be found in some barangays of the municipality. Farmers in the municipality are classified into different distinct groups as to the size of plantation. In any of the classification of farming engaged by farmers they face challenges in their marketing process as prices of vegetables are indefinite. Thus, this paper has the intention to look into other marketing option other than to the usual marketing process they engaged into.

METHODS

The study was done through a qualitative approach. The researcher utilized case study. To be able to get the necessary information, an in depth interview was conducted. Undertakings of the study include also data collection and analysis grounded in observation.

RESULTS

Majority of the talipapa (small merchant) owners are all farmers. Mostly of them owned farm, a plantation of vegetables. They did not have actually the intention of starting the business. It only happened that this is the only option they can used to market their vegetables to gain profitable return of investment from farming during the time when vegetables are in low price in the public markets. Rather than spending transportation of the yields to public markets they opted to create a small merchant business in their own places. Talipapa engagement is one viable source of stable source of income for farmers or even entrepreneurs who find it as opportunity from their places. This usually is a trend among entrepreneurs with low source of operating capital. Further, it is a fact that low income earners are the customers of talipapa operations. The talipapa as observed is a hub for low income groups with low purchasing power. And these are of benefit to the low income groups or small entrepreneurs. In fact, testimonies of talipapa owners are evident for its adoption. Majority of them started from small operating capital until it becomes a substantial business that can offer numerous classifications of goods needed by people.

DISCUSSIONS

The result of the study shows that talipapa business is highly recommended among small entrepreneurs. It is highly recommended to people who are living in the barrio or compound most especially when their houses were built along street. Talipapa business is also found helpful to farmers as this business may serve as their option to market their yields.