SWOT and PEST: Effective Management Tools in Increasing the Income Rate of Small Scale Businesses in Rosario, Cavite
Keywords:
SWOT & PEST, Small Scale Business, Descriptive, Pre-Experimental, Entrepreneurs, CaviteAbstract
INTRODUCTION
Many entrepreneur nowadays disregards important matters in the business, thus, a large number of entrepreneurs, specially the small ones, suddenly closed the business immediately. With that, many entrepreneurs will not gain enough profit to sustain everyday needs. The study made innovations that will help small entrepreneurs not just to survive but to gain profit leading to become successful in the field of business.
METHODS
This study used Pre-Experimental Quantitative-Descriptive method using T-test for dependent samples of data utilizing the one-group, pretest-posttest design. The chosen participants were 40 entrepreneurs from 20 barangays in Rosario, Cavite who were identified according to the given proportionate representation of the subject. Data were collected through the use of entrepreneur's handbook and workbook that was divided into six parts: pre-test and initial income rate, definition and ways to conduct SWOT and PEST, making of own SWOT and PEST, action section, posttest and ending income rate, and daily income and expense. The said study was measured the effectiveness of the intervention within three weeks through standard deviation and mean of initial and ending income rate.
RESULTS
The entrepreneurs' utilization of handbook provided the positive results to the variables of the study where it suggests rejecting the null hypothesis and accepts the alternative one. It also suggests that there is significant difference on the listed initial and ending income rate of the entrepreneurs that used entrepreneurs' handbook and workbook as intervention program for increasing income rate, thus, said intervention program highly affected and improved the income of the said entrepreneurs.
DISCUSSIONS
The results helped the entrepreneurs to search for the factors that affects the business to fails easily and appropriately used those factors in order to overcome the arising problems within the business.
