Online Shopping vs. Traditional Shopping Among Selected Students of Cavite National High School -SHS AY 2018-2019

Abstract

INTRODUCTION

Every time we open our social media account, we always see advertisement from online shops. This made us to think of: there must be market for online shops; there must be reasons why there are people who prefer online shopping over traditional shopping; and how do online shopping compare with traditional shopping. From these ideas, we decided to make a research compare online shopping with traditional shopping.

METHODS

A mixed method of both qualitative and quantitative research will be used. The study will have as respondents 70 senior high school students at Cavite national high school senior high school both from the academic and technical-vocational tracks. The data will be obtained by using a questionnaire that was validated. The study was conducted at Cavite national high school senior high school department on November 2018. Interpretation and analysis of data followed.

RESULTS

Online shopping and traditional shopping were compared based on the following. Criteria: product selection and availability; prices; customer service; warranty and security. After presenting, interpreting and analyzing the data, the respondents prefer traditional shopping over online shopping.

DISCUSSIONS

Online shopping is a very promising business because of the technological trend at the moment. Owner of online shops should consider the following so that can be with further or over traditional shopping: to innovate and improve their marketing strategies; they should improve the security of the customers in order for them to trust online shops; make the prices more competitive to consider inclusion of shipping fee; there should be more product to select from and assured its availability; make your customer service more punctual in the example responses should be immediate; make the warranty more customer friendly to include a more comprehends warranty; and make the terms and condition of your service friendlier to the customer.