Marketing Strategies Employed by the Vegetable Vendors in the Public Market of Diffun

Abstract

INTRODUCTION

Marketing strategies have a great role in business, which makes the business becomes competitive. It is used always in decision making in all phases of the business. It is also vital in solving problems encountered in the business cycle. This paper tends to identify the strategies used by the vegetable vendors in all the phases of the business operation.

METHODS

Quali-quanti method of gathering data was used in this research. The researchers made use of questionnaires answered by the respondents after which data were collected and validated through an in-depth interview to further get some clarifications and explanations from the respondents.

RESULTS

Almost all vendors believed that before starting a business, always have a plan particularly of putting enough capital on it. They also believed that while running the business, they must learn all the means of maintaining a good customer relationship and always keep in mind the condition of their goods. Honesty is one, best aspect to be observed among the vendors particularly on giving back changes. Sometimes we have to consider the fact that business has its ups and downs, but the vendors always thought of the goodness of the business and not to lose hope instead put a lot more of efforts for it. Strategies on selling and running the business come along the way and can be learned. Customer relationship must be observed always. Wearing a smile always is one better way in gaining customers' trust. Product insufficiency often comes hand and hand with problems on competition. But the vendors always believe of best strategies to handle this like being always positive, giving of discounts or offering lower prices, maintaining the freshness of the vegetables and wearing good looks and gestures. And in coping up with inevitable circumstances like typhoons or floods often come for sure but thanks to the weather station because they can adjust to that situation.

DISCUSSIONS

The result provides information on how to run a business on vegetable vending and how this should be maintained in order not to result into a mess and waste of money. It demands capital, positive attitude towards the business, gaining trust and practicing honesty in all aspects in the business and giving all efforts towards its improvement as necessary in order to grow in the vegetable business. Nonetheless, the researcher found vegetable vending in the public market as perfect model for a healthy business. This suggests conduct of another research in the future.