Kakanin or Tuhog-Tuhog: A Marketable Business in Barangay Santiago 1 and 2, San Pablo City

Abstract

INTRODUCTION

Barangay Santiago is a far-flung area away from the city proper. Indeed, life is very simple and is spared from lucrative business opportunities. In this note, the researchers would like to introduce a food business, where they will not only enjoy but alsoearn. Hence, this study is focused on the marketability of Kakanin or Tuhog-tuhog in Barangay Santiago 1 and 2, San Pablo City.

METHODS

Ethnographic Research was used wherein it focused on a single setting -Barangay Santiago 1 and 2. The researchers used Likert-Scale Questionnaire, Rank-Order Scale Questionnaire, observations and interviews to gather data from the 18 storeowners and 362 customers of Kakanin and Tuhog-tuhog. Two Sampling Method was used Purposive Sampling Method for the Kakanin and/or Tuhog-tuhog Storeowners and Simple Random Sampling, for the customers, through Slovin's Formula. Measures of Central Tendencies were employed to analyze the data gathered and standard deviation to measure the spread of the scores.

RESULTS

Majority of the storeowner and customer-respondents are female (77.78% & 51.10% respectively). Most of the storeowners belonged to age bracket (55.56%) between 39 and above, while the customers (31.22%) between 15 -20 years old. This business exists in Barangay Santiago 1 and 2 within 7 -10 years, giving them an (61.11%) average daily income of Php 700 and above, with 51-and above daily customers.A mean (x) of 4.64 denotes that kakanin and tuhog-tuhog business is marketable as indicated by income. This is further supported by a standard deviation of 0.57, which means that the data gathered are closely knitted to the mean, a proof of a consistent data. On the other hand, the cost of factor inputs are a factor to its marketability (x=4.72; SD=0.36).

DISCUSSIONS

Based from the findings of the study, female are more inclined to kakanin and tuhog-tuhog business, because they are more patient and more involved in activities which will give them economic benefits. The average daily income of Php 700-and above earned from this street food business proved marketability, in fact, a study claimed by Cohen, that street food business generates a high volume of sales and a high level of employment.Data showed that kakanin and tuhog-tuhog business are marketable as indicated by low cost of factor inputs, high demand for the product as reflected on the customers' tastes and preferences, and high average daily income.