The Hair Salon and Barbershop Preferences of Selected Accountancy, Business and Management Students of Cavite National High School-Senior High School
Keywords:
ABM, Hair grooming, awarenessAbstract
INTRODUCTION
Trimming hair is one of the most common things to do in our daily lives to look good and presentable. In Cavite City, there are many hair salon and barber shop businesses but differ in many aspects. In terms of the quality of the services, pricing, place where it is located and the way of promoting their businesses. This study was conducted to determine the relationship of the preferences of the Accountancy Business and Management students in choosing hair salon and barbershop in Cavite City.
METHODS
The researchers used the descriptive -correlational method in this study. Selection of the respondents were done by purposive sampling in which one hundred twenty (120) or 36% out of 332 ABM students were involved in the study. An interview and survey questionnaires were administered to gather the necessary data.
RESULTS
Accountancy Business and Management students who participated in the study were measured their preference in choosing hair salon and barbershop. Results showed that there was slight correlation between respondent's preferences in choosing hair salon/barber shop to their demographic profile: sex, age and grade level. Also, results showed that there was a significant difference in the assessment of the respondents when grouped according to their profile. That is the reason why the researchers came up with a proposed marketing strategy to improve the service quality of every hair salon and barbershop not only in Cavity City, but also, in the other places.
DISCUSSIONS
The researchers offered several recommendations at the end of the study, foremost among them is the integration of the proposed marketing strategy to the existing hair salon and barbershop in Cavite City and for future studies to include more variables and greater number of respondents to be more reliable and to show clearly the relationship and significant of each variables.