Customers Satisfaction of Takoyum-Oh! Food House in Cavite City

Abstract

INTRODUCTION

Customers are very significant as the foundation of the business' success. Entrepreneurs aims to satisfy the changing needs and wants of the customers. It can be either from innovating and improving the business' product or services. This study aimed to determine the customer's satisfaction of Takoyum-Oh! food house in Cavite City. Specifically, in determining the perceptions of customers in the services in terms of: Product, Place, Price, Promotion, and People.

METHODS

Non-experimental descriptive design was used in this study. The data gathered is from the survey questionnaire that was made by the researchers and given to the customers through personal and online survey. This study applied purposive sampling where researchers selected respondents in subjective manner; the customers of Takoyum-Oh! food house in Cavite City.

RESULTS

It was concluded that there no significant relationship between the respondent's profile on the satisfaction and no significant difference in the assessments of the respondents when grouped according to profile. Based on the results of the study, it was found out that customers are very satisfied in terms of product, price and people of Takoyum-Oh! food house. On the other hand, customers are only satisfied in terms of place and promotion. Small correlation was found out to the significant relationship of the assessments to the respondent's profile on the satisfaction. There is also significant differences in the sex, age, civil status and daily allowance when grouped according to profile.

DISCUSSIONS

The results indicate that Takoyum-Oh! is excellent in terms of product and services. Respondents are very satisfied in 3 out of 5 of Marketing mix 5ps; product, price and people. While two aspects of 5ps, place and promotion should be improved by the management that results to being satisfied by customers. The satisfaction of the customers reflects in the significant relationship in the assessments to the respondent's profile which has small correlation. And lastly, this study found out the significant differences in the demographic profile of the respondents.