Business Strategies Employed by Turo-Turo Owners in the Municipality of Diffun, Quirino

Abstract

INTRODUCTION

Turo-turo is a local eatery selling and serving viands with wooden benches. This firm is also consider as fast food restaurant because it serve cooked food, all you need to do is to choose and pay for it. The carinderia was considered as a respite of travelers having originated as a quick food service in busy crossroads. Today, turo-turo have evolved according to the needs to Filipinos there are now variations including the travelling carinderia, the high-class carinderia and carinderias in food courts. This endeavor has the intention to describe the profitability-based business strategies used by selected turo-turo owners in the municipality of Diffun Quirino.

METHODS

A combination of quantitative-qualitative method of gathering data was employed in this research. Questionnaires were given first to the respondents, after which, they were collected and verified and validated through an in-depth interview to the respondents. The result was then tabulated and computed to determine their impact on the problem.

RESULTS

Business owners of carinderia believed that in marketing strategies, promotion of attractive food is a best strategy to employ. Production management strategies are fully attained. They agreed that food management like planning for healthy food control must be applied and management on clean and quality but affordable and reasonable food servings. They believed that good services to the customers is one important factor in the business. Creating good relationship among customers and business personnel are the ingredients of a profitable business. They must consider hiring personnel with good qualities and are knowledgeable on the business and with good communication skills.

DISCUSSIONS

The result demonstrates the business strategies and evaluation of turo-turo owners in the municipality of Diffun, Quirino. Strategies on marketing, production management, customer services and personnel management services are fully attained by the owners as surfaced at in this study. Effective application of these strategies would mean longer and profitable business venture. Relative to this, preparedness and knowledge in food business are of great important in the business.